The objective of this study was to analyze the early COVID-19 crisis management practices implemented in organizations based on a scoping review of relevant business articles published on this issue in newspapers and magazines between March and May 2020. In total, after applying inclusion and exclusion criteria on 2707 potentially relevant articles, 246 articles describing organizational initiatives to manage COVID-19 were selected and analyzed in detail. The results of this study highlight the opportunities and threats arising from the pandemic as well as the most innovative measures put in place, particularly in the areas of health, human resources management (HRM), work organization, social and environmental responsibility, and crisis management. The description of the main practices identified and their illustration through various examples show the importance of corporate sustainability in managing the pandemic and demonstrate the cross-cutting nature of this crisis, which affects most corporate functions simultaneously. This study also makes it possible to identify certain leaders’ approaches that can be considered exemplary or, in contrast, that should be avoided, while highlighting the paradoxes and difficulties of assessing corporate social responsibility in times of crisis.