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… contribute to the development of parasocial relationships through social media.
Influencer content … Another factor that significantly affects the development of
parasocial relationships in … Women not only want to build their parasocial�…

… parasocial relationships mimic our social tendencies in reality, albeit perhaps not
as robustly. This view suggests that people with solid social … that parasocial
engagement can compensate for relational needs, even for those traditionally�…

… As such, it is valuable to pay attention to the way in which asymmetries point to
forms of parasociality in these other relationships, … of parasocial relationships
between fans and celebrities, and outline the ethical issues that arise from them. We�…

… luxury brands' social media marketing strategies (ie communication and
engagement) and their impact on consumers' willingness to pay a … outcomes,
namely willingness to pay a premium (WTPP) and brand loyalty in the luxury brand�…

… The social compensation hypothesis suggests that individuals with high levels of
social anxiety are more likely to compensate for feelings of … Therefore, social
anxiety may be a predictor of parasocial relationships between fans and celebrities�…

… This thesis examines the phenomenon of parasocial relationships between fans
and celebrities in the context of the video-sharing platform, Cameo. By analyzing the
reviews left by fans on Cameo, this research investigates how fans engage with and�…

… pay attention to aspects of audience comfort and maintain the credibility of
influencers to shape the buying interest of the audience of social … The importance
and interplay of parasocial relationships and advertising disclosures in explaining�…

… parasocial relationships is a well-practised SMI strategy to maintain the balance
between, what appears to be genuine, and non-sponsored content. Parasocial
relationships … In our definition of SMI, we outlined that SMIs typically receive some�…

… dynamics of parasocial relationships in the context of VR is crucial for
comprehending the potential psychological and social implications of … Examining
the long-term effects on parasocial relationships of sustained engagement with VR�…

… creator and player of Moonshine, Emily Axford, articulate a character choice
woven through Moonshine’s narrative that echoed own relationship with gender
norms and expectations about having children, something that is often a driving�…

… This study can be of benefit to those who research children’s media by expanding,
as well as rounding out, our understanding of Parasocial Relationships. There is a
scarcity of research on the intersection of children and Parasocial Relationships, this�…

… Relationships with VAs share similarities with parasocial relationships, that is,
asymmetrical relationships with media figures. If we extend the research domain of
parasocial relationships to include VAs, a person may develop a parasocial�…

… Additionally, we explored whether children’s own parasocial relationships with
such characters influence their preferences and judgments. Participants included 66
four- and five-year-olds (Mage = 5.06; SD = 0.48; 34 boys; 32 girls). First, children�…

… With regard to possible sources of (self-)disenfranchisement for mid-adolescents,
parasocial relationships and the duration of grief can be … In addition, adults should
pay particular attention to the duration of grief and parasocial relationships as these�…

… Compensation is a repair strategy where an organization offers compensation to
make amends. Reinforce strategies call for an … company or influencer, social
media users and followers can take on an active role in crisis communication�…

… This study also found that attempts to build parasocial relationships often
increased the strength of ethnic identification amongst Gen-Z Asian American
consumers. When shown examples of Asian American beauty influencers’ profiles�…