Create alert

… To Jenna Marbles, as I would be remiss to not include my own most influential
YouTuber parasocial relationship. Thank you for inspiring thoughtfulness, empathy,
and confidence in me, as well as providing years of laughter. I cannot imagine the�…

… Meanwhile, it also provides insights into the mechanism of parasocial relationship
formation for theoretical researchers and has important … A parasocial relationship
is described as an imagined face-to-face relationship with a media personality (Horton�…

… are able to critically evaluate promotional content presented by a podcast host
with whom they have a parasocial relationship, and how … among listeners who
reported varying levels of a parasocial relationship (PSR) with the host. Findings�…

… in the parasocial relationship, … parasocial relationship, which continues to have
effects for users’ trust and willingness to overlook the potential implications of AI
technologies. As AI systems gain more physical presence, as seen in examples�…

Micro- and nanoinfluencers are typically segmented based on number of followers,
yet follower count cannot adequately explain the different persuasion outcomes
between micro- and nanoinfluencers. Based on the persuasion knowledge model (PKM)�…

… with a media character but ends when the program ends, whereas a parasocial
relationship … reality, the stronger the parasocial relationship was likely to be. This
phenomenon pointed … selected for this type of study were those who had a pre-existing�…

… Next, parasocial-relationship-based experience in the current study describes the
experience of engaging in a parasocial relationship with an influencer in the
community. Parasocial relationships – where audience members consider media�…

… Given the nature of a parasocial relationship as both environmental and
interpersonal, it may have a unique influence on both of these types of factors in
identity construction. As a result, the purpose of this dissertation was to explore how�…

… thus contributes to the knowledge of robot service failure by examining HRI
service failure through the lens of the parasocial relationship. … A critical review of
robot research and future research opportunities: Adopting a service ecosystem�…

… To investigate this, we built on the foundation of interpersonal relationships and
applied parasocial relationship theory as a framework for understanding the human–agent
relationship. We conducted an online survey (N = 393). Our results show that people�…

… The perceived importance of the relationship and the degree of the parasocial
relationship itself were highly correlated. … This positive perception can deepen the
emotional investment viewers make in the parasocial relationship, fostering a sense�…

… This study develops an emotional richness–streamer attractiveness–parasocial
relationship (PSR)–destination attractiveness–visit intention framework to explain
the effect of virtual streamers on destination visitation based on image transfer theory�…

… When interacting with their audience, virtual influencers should demonstrate
proper decorum and respect, as well as express empathy for their audience’s
expectations and concerns to maintain a consistent parasocial relationship. Service�…

… Parasocial Relationship To measure the parasocial relationship gacha gamers
form with in-game characters, 24 items (eg, “I think they could be a friend of mine”)
were adapted from the Multiple Parasocial Relationship Scale (Multiple PSR Scale) [27]�…

… in the United States to conduct a confirmatory factor analysis and replicate the
results of the … Recognizability is positively associated with parasocial relationship
with a chosen character… different recognizabilities connect to different stages of�…

… the influence of these figures is the parasocial relationship. The parasocial
relationship is defined as the emotional connection of intimacy … and underpin the
persuasive capacity of child influencers, with the parasocial relationship playing a�…