Most relevant results7 results in the last year.

An exploration of the influence of online parasocial interaction and parasocial relationship on consumer behaviour

J Sheng - 2024
… This thesis advances the understanding of parasocial Interaction (PSI) and
parasocial relationship (PSR), which are critical for understanding consumer
behaviour in media environments. PSI refers to media users' perceptions of one-to-one�…

Adult Attachment and Parasocial Relationships: The Influence of Relational Investment and Hedonic Enjoyment

K Chandran - 2023
… the association between attachment and parasocial relationship as was originally
predicted. … another explanation of the association between attachment and
parasocial relationship, … Parasocial interaction in this study is conceptually distinct�…

A Parasocial Approach to Community Involvement: Developing and Assessing a Measure of Parasocial Community Ties for Members of Online Communities

TM Mihailova - 2023
… This study contributes to research by introducing the application of the concept of
a parasocial relationship with a collective (rather with an … tap the more enduring
parasocial relationship (…), and with social (real life, not para) relationship-oriented�…

Review of the Character Identification Literature: Analysis of Operational and Conceptual Definitions

HJ Beavon - 2024
clarifying the definition of character identification in various forms and exposing
the cross-disciplinary relationship between the concepts … This selfother
awareness is present in conceptual definitions such as parasocial relationship and�…

The Online Influencer Marketing-How emotional commitment impacts consumers' willingness to pay

B Marini - 2023
… For what concerns the scope of this work, it is important to clarify that there is
already academic … Parasocial relationship dress the bond between a fan and an
influencer with friendship clothes … Parasocial relationship existence is a crucial�…

And the Moral of the Story is? Investigating the Impact of Mediated Historical Experiences on Empathy and Morality

L Frentzel-Beyme - 2024
Die technologische Entwicklung fu hrt zu einer sta ndigen Vera nderung der
Medienlandschaft. Dies gilt auch fu r die mediale Darstellung von Geschichte.
Neueste Medienanwendungen, wie Virtual Reality (VR) und Social Media, bieten�…

Not All Speech Is Free Speech: A Case Study of Kanye West's Image Repair Through the Incitement of Fear, Hate and Dangerous Speech on Twitter

E Frierson - 2024
… refer to it as such for my research for copyrighting consistency and clarity
throughout the paper. … To ensure credit is properly assigned, WestГs full name will
be used to avoid any clarity or copyright issues. … In the next section, I will explain�…
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50 results in the last month.

“Unintended” marketing through influencer vlogs: impacts of interactions, parasocial relationships and perceived influencer credibility on purchase behaviors

R Zhang, T Mercado, NC Bi�- Journal of Research in Interactive Marketing, 2024
… The parasocial relationship is a predictor of many consumer behaviors, including
higher … The inclusion of certain content in vlogs strengthens the parasocial
relationship between an … associated with the strength of the parasocial�…

Virtual streamer and destination visitation: An attractiveness transfer perspective

Z Zhou, S Wen, TT Li, X Zhang, M Chi�- Journal of Destination Marketing &�…, 2024
… This study develops an emotional richness–streamer attractiveness–parasocial
relationship (PSR)–destination attractiveness–visit intention framework to explain
the effect of virtual streamers on destination visitation based on image transfer theory�…

Believe It or Not? Investigating the Credibility of Voice Assistants in the Context of Social Roles and Relationship Types

B Sarigul, FM Schneider, S Utz�- International Journal of Human–Computer�…, 2024
… To investigate this, we built on the foundation of interpersonal relationships and
applied parasocial relationship theory as a framework for understanding the human–agent
relationship. We conducted an online survey (N = 393). Our results show that people�…

Displays of Parasocial Interaction in K-Pop: A Content Analysis of YouTube Comments on BTS's Music Videos

E Flinchum, E Roy, R Arif�- Korean Journal of Communication, 2024
… The perceived importance of the relationship and the degree of the parasocial
relationship itself were highly correlated. … This positive perception can deepen the
emotional investment viewers make in the parasocial relationship, fostering a sense�…

From pleasure to purchase: Exploring urban consumers' impulsive buying behavior

E Purwanto, SE Yanti�- Journal of Management and Digital Business, 2024
… The parasocial relationship does not significantly influence impulse buying when
mediated by the urge to buy. This contrasts with the findings of Zafar et al. (2020), who
found a significant indirect effect. … Influence of parasocial relationship between digital …

Investigating the role of metaverse influencers' attributes for the next generation of services

A Kumar, A Shankar�- Journal of Services Marketing, 2024
… We ensured the respondents of their anonymity and clarified that there were no
right or … and concerns to maintain a consistent parasocial relationship. Service
marketers should increase … -sectional approach with new concepts like metaverse�…

Beyond Perceived Similarity: Development and Validation of the Character Recognizability Scale (CRS)

BG Żerebecki, SJ Opree, J Hofhuis, S Janssen�- Mass Communication and Society, 2024
… (the smallest correlation between recognizability and other studied concepts we
identified, see … Fourth, the current study did not explore possible relations
between the studied concepts besides … recognizabilities connect to different�…

A Review of Research on the Influence of Short Video Implanted Ads on Consumers' Purchase Intention

X Wu�- International Journal of Global Economics and�…, 2024
… To this end, short video implantable ads and their related concepts and
characteristics are … Short video advertising based on short video this new media
way came into being, clarify the … Horton proposed the concept of parasocial�…

“When They Say 'Queer,'They Don't Mean You”: A Foucauldian-Informed Thematic Discourse Analysis of Bisexual+ Emerging Adults' Use of Fiction-based Parasocial�…

ML Allen - 2024
… Given the nature of a parasocial relationship as both environmental and
interpersonal, it may have a unique influence on both of these … identity but a
Foucauldian view of sexuality as well; my conceptual framework expands context�…

AN INVESTIGATION OF STUDENT'S PERFORMANCE IN USING COMPOUND-COMPLEX SENTENCES IN WRITING AT EFL CLASSROOM

A Daud, F Firmansyah, M Octasary�- Jurnal Bilingual, 2024
… The study underscores the importance of sentence structure in effective writing
and its influence on text clarity, coherence, and overall … Additionally, students tend
to look up to their classmates as role models, fostering a parasocial relationship that�…
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