Exploring corporate strategy
G Johnson, K Scholes, R Whittington - 2008 - Springer
G Johnson, K Scholes, R Whittington
2008•Springer'SWOT... stands Jor strengths, weaknesses, opportunities and threats... the idea is to
undertake a more structured analysis so as [0 yield Jindings which can contribute to the
Jormulation oJ strategy. Although what Jollows is somewhat crude as an analytical device it
has proved in practical application to be a helpJul means oJ achieving these aims'.
undertake a more structured analysis so as [0 yield Jindings which can contribute to the
Jormulation oJ strategy. Although what Jollows is somewhat crude as an analytical device it
has proved in practical application to be a helpJul means oJ achieving these aims'.
'SWOT... stands Jor strengths, weaknesses, opportunities and threats... the idea is to undertake a more structured analysis so as [0 yield Jindings which can contribute to the Jormulation oJ strategy. Although what Jollows is somewhat crude as an analytical device it has proved in practical application to be a helpJul means oJ achieving these aims'.
Springer
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