Although the relationship metaphor dominates contemporary marketing thought and
practice, surprisingly little empirical work has been conducted on relational phenomena in�…

Provides information on a study focusing on the development of relationship theory in
consumer research. Information on the brand as relationship partner; Methodology used to�…

Consumers and Their Brands: Developing Relationship Theory in Consumer Research IDEAS
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Although the relationship metaphor dominates contemporary marketing thought and
practice, surprisingly little empirical work has been conducted on relational phenomena in�…

EconPapers: Consumers and Their Brands: Developing Relationship Theory in Consumer
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Consumers and Their Brands: Developing Relationship Theory in Consumer Research | CiNii
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Argues for the validity of the relationship proposition in the consumer-brand context,
including a debate as to the legitimacy of the brand as an active relationship partner and�…

Although the relationship metaphor dominates contemporary marketing thought and
practice, surprisingly little empirical work has been conducted on relational phenomena in�…

Although the relationship metaphor dominates contemporary marketing thought and
practice, surprisingly little empirical work has been conducted on relational phenomena in�…

An article argues for the validity of the relationship proposition in the consumer-brand
context including a debate as to the legitimacy of the brand as an active relationship partner�…