Abstract Grounded in Bandura's (2001) social cognitive theory of mass communication and
Giles'(2002) model of parasocial relationship (PSR) development, the current research�…

While research has examined how politicians engage in personalized presentations of
themselves and their policies, and how journalists personalize political coverage, few�…

Let's Players have emerged as a successful class of entertainers in the YouTube� universe.
Most of their broadcasts not only relate to video games and gaming but also feature�…

This paper considers how citizens process and experience political narratives. We start by
providing a general overview of political narratives. Next, we discuss how citizens mentally�…

How to retain people's trust in the government becomes a critical topic during the COVID-19
pandemic. Research on media use and government public relations has proliferated in the�…

Politics and its controversies have permeated everyday life, but the daily impact of politics on
the general public is largely unknown. Here, we apply an affective science framework to�…

Affective disposition theory suggests that viewers of narratives develop dispositions toward
characters through various cues, including appearance and behavior. Despite its predictive�…

Political candidates increasingly use social media to tell their stories, share their thoughts
and feelings and chronicle an unfolding election. We argue that the concept of identification�…

This study examines whether viewers' parasocial interaction with a journalist affects the
credibility of the journalist and the credibility of the news message, as well as whether the�…

Influencers have been at the center point of many studies in the past few years, which have
investigated how they draw followers' attention to products and brands. However, despite�…