The enhancement of consumer well-being is critical for technology companies in building
customer loyalty. Voice assistants (VAs), as the intelligent products launched by technology�…

Purpose Service providers and consumers alike are increasingly adopting artificial
intelligence service agents (AISA) for service. Yet, no service quality scale exists that can�…

This study investigated the impact of anthropomorphism on customers' decisions to use
artificial intelligence (AI) devices in hotels, along with other traditional predictors. The study's�…

Artificial intelligence (AI) technologies are revolutionizing the customer journey remarkably.
Current research employs extended value-based adoption model (VAM) incorporating�…

Due to recent technological advancements, social robots are becoming increasingly
prevalent in the consumer space. ChatGPT, a virtual social robot, has captured significant�…

Purpose This study aims to examine the impact of customer brand value dimensions on
relationship marketing dimensions through consumer hope in the context of digital payment�…

Purpose This paper aims to examine the relationships between anthropomorphic cues (ie
degrees of the humanized profile picture and naming) in artificial intelligence (AI) chatbots�…

Artificial Intelligence (AI) is supposed to perform tasks autonomously, make competent
decisions, and interact socially with people. From a psychological perspective, AI can thus�…

In recent years, smart home assistants have been used by a large number of people due to
their simple, hands-free, voice-based operation. To ensure the long-term success and�…

The study aims to assess the factors that engage and accentuate usage pertaining to
consumers with artificial intelligence-based voice assistants. Drawing on the Behavioral�…