A systematic literature review on E-commerce success factors
K Fouskas, O Pachni-Tsitiridou…�- …�Innovative Marketing and�…, 2020 - Springer
Purchases from online stores are preferred by the majority of European customers. Thus, it
has stimulated both academic and business interest the identification of the factors that can�…
has stimulated both academic and business interest the identification of the factors that can�…
E-commerce Success Factors: A Taxonomy and Application in the Fashion Industry
K Fouskas, C Chatziharistou�- Strategic Innovative Marketing and Tourism�…, 2020 - Springer
The current research examines the factors that lead to the success of online stores and
explores their application to online women's clothing stores. Initially, by studying the existing�…
explores their application to online women's clothing stores. Initially, by studying the existing�…