The eighth edition of this text remains an indispensable resource for mass communication
psychology and media effects courses. This book gives readers an in-depth understanding�…

In recent years, the number of players of otome games, which target the niche market of
young females, has been rapidly increasing in Asia. Although previous studies have�…

Parasocial relationships are social bonds audiences develop with media personae.
Parasocial relationships may be particularly meaningful for those who experience obstacles�…

The COVID-19 pandemic provided an extraordinarily unique opportunity to investigate how
sudden, involuntary alterations to social routines influenced not just social relationships, but�…

The study applied the concept of parasocial interaction (PSI) to TV programs to identify
whether it triggers a young audience's travel intentions. Although viewing documentary�…

For several decades, scholars have wondered if lonely individuals might benefit from
emotional connections to media characters (ie parasocial relationships) to alleviate their�…

While studies on parasocial relationship (PSR) have been conducted for nearly 60 years in
various media contexts, research on PSR with book characters has been neglected so far�…

Taking advantage of the divergent strategies for instruction at different universities during the
COVID-19 pandemic, this study presents a quasi-experiment comparing narrative media use�…

The COVID-19 pandemic compelled people to engage in social distancing protocols that
increased media exposure and transitioned social interactions to digital spaces, providing a�…

Due to strong economic growth in Internet development, the number of website users in
Asian countries has increased dramatically. Online retailers such as Alibaba have been�…