Influencer marketing: Homophily, customer value co-creation behaviour and purchase intention
Given the rise in influencer marketing on social media, this paper explores how homophily
between influencers and their audiences affects customer value co-creation behaviour�…
between influencers and their audiences affects customer value co-creation behaviour�…
“Stop the unattainable ideal for an ordinary me!” fostering parasocial relationships with social media influencers: The role of self-discrepancy
The unprecedented interactivity of social media has empowered social media influencers to
develop close relationships with their followers, and such relationships carry important�…
develop close relationships with their followers, and such relationships carry important�…
[HTML][HTML] From social media diet to public riot? Engagement with “greenfluencers” and young social media users' environmental activism
Many adolescents and young adults spend countless hours a day on social media, where
they can engage with social media influencers and may establish parasocial relationships�…
they can engage with social media influencers and may establish parasocial relationships�…
Mere copycat? The effects of human versus human-like virtual influencers on brand endorsement effectiveness: a moderated serial-mediation model
The emergence of virtual influencers, who possess realistic human-like appearances and
intelligence, has provided new opportunities for brand endorsement strategy and gradually�…
intelligence, has provided new opportunities for brand endorsement strategy and gradually�…
[BOOK][B] A cognitive psychology of mass communication
F Sanborn - 2022 - taylorfrancis.com
The eighth edition of this text remains an indispensable resource for mass communication
psychology and media effects courses. This book gives readers an in-depth understanding�…
psychology and media effects courses. This book gives readers an in-depth understanding�…
# Greenfluencing. The impact of parasocial relationships with social media influencers on advertising effectiveness and followers' pro-environmental intentions
Due to the practice of greenwashing, consumers' trust in green advertising has been
reduced. Consequently, when confronted with green advertising appeals, individuals often�…
reduced. Consequently, when confronted with green advertising appeals, individuals often�…
Interpersonal relations and social actions on live streaming services. A systematic review on cyber-social relations
This article provides a systematic review on interpersonal relations and social actions on live
streaming services as, for instance, Twitch, Chaturbate, YouNow, or Taobao Live. Are those�…
streaming services as, for instance, Twitch, Chaturbate, YouNow, or Taobao Live. Are those�…
Reducing resistance: The impact of nonfollowers' and followers' parasocial relationships with social media influencers on persuasive resistance and advertising�…
Although social media influencers have become popular brand endorsers, previous
research on this new form of advertising has neglected to analyze how the followers of these�…
research on this new form of advertising has neglected to analyze how the followers of these�…
Be my friend! Cultivating parasocial relationships with social media influencers: findings from PLS-SEM and fsQCA
Purpose The emergence of social media has brought the influencer marketing landscape to
an unprecedented level, where many ordinary people are turning into social media�…
an unprecedented level, where many ordinary people are turning into social media�…
The appeal of “real” in parasocial interaction: The effect of self-disclosure on message acceptance via perceived authenticity and liking
HS Nah�- Computers in Human Behavior, 2022 - Elsevier
This research demonstrates how a media performer's self-disclosure in a parasocial
interaction increases viewers' likelihood to agree with the performer's message. Two�…
interaction increases viewers' likelihood to agree with the performer's message. Two�…