Can neuromarketing add value to the traditional marketing research? An exemplary experiment with functional near-infrared spectroscopy (fNIRS)

SGH Meyerding, CM Mehlhose�- Journal of Business Research, 2020 - Elsevier
Whether neuromarketing methods can add value to marketing research depends on their
cost-utility ratio and their ability to offer hidden information that cannot be obtained using�…

[HTML][HTML] Looking at mental effort appraisals through a metacognitive lens: Are they biased?

K Scheiter, R Ackerman, V Hoogerheide�- Educational Psychology Review, 2020 - Springer
A central factor in research guided by the Cognitive Load Theory (CLT) is the mental effort
people invest in performing a task. Mental effort is commonly assessed by asking people to�…

Addressing reverse inference in psychiatric neuroimaging: Meta‐analyses of task‐related brain activation in common mental disorders

E Sprooten, A Rasgon, M Goodman…�- Human brain�…, 2017 - Wiley Online Library
Functional magnetic resonance imaging (fMRI) studies in psychiatry use various tasks to
identify case‐control differences in the patterns of task‐related brain activation. Differently�…

The human language system, including its inferior frontal component in “Broca's area,” does not support music perception

X Chen, J Affourtit, R Ryskin, TI Regev…�- Cerebral�…, 2023 - academic.oup.com
Abstract Language and music are two human-unique capacities whose relationship remains
debated. Some have argued for overlap in processing mechanisms, especially for structure�…

Consumer neuroscience: Past, present, and future

UR Karmarkar, H Plassmann�- Organizational Research�…, 2019 - journals.sagepub.com
In this article, we give an overview of the growing field of consumer neuroscience and
discuss when and how it is useful to integrate neurophysiological data into research�…

[BOOK][B] Meaning in the brain

G Baggio - 2018 - books.google.com
An argument that the meaning of written or auditory linguistic signals is not derived from the
input but results from the brain's internal construction process. When we read a text or listen�…

A neuro-cognitive process model of emotional intelligence

R Smith, WDS Killgore, A Alkozei, RD Lane�- Biological psychology, 2018 - Elsevier
The construct of emotional intelligence (EI) broadly reflects the idea that individuals differ in
their disposition/ability to adaptively generate, recognize, understand, and regulate the�…

Decoding word embeddings with brain-based semantic features

E Chersoni, E Santus, CR Huang, A Lenci�- Computational Linguistics, 2021 - arpi.unipi.it
Word embeddings are vectorial semantic representations built with either counting or
predicting techniques aimed at capturing shades of meaning from word co-occurrences�…

Sleep to Internalizing Pathway in Young Adolescents (SIPYA): A proposed neurodevelopmental model

SA Akbar, AT Mattfeld, AR Laird, DL McMakin�- …�& Biobehavioral Reviews, 2022 - Elsevier
The prevalence of internalizing disorders, ie, anxiety and depressive disorders, spikes in
adolescence and has been increasing amongst adolescents despite the existence of�…

Strategic offloading of delayed intentions into the external environment

SJ Gilbert�- Quarterly journal of experimental psychology, 2015 - journals.sagepub.com
In everyday life, we often use external artefacts such as diaries to help us remember
intended behaviours. In addition, we commonly manipulate our environment, for example by�…