The use of interpersonal love theories is standard in brand love research. Yet no empirical
evidence exists to confirm the equivalence of the emotional nature of these forms of love�…

Drawing on recent claims in the study of relationships, attachment, and emotion, the authors
hypothesized that romantic love serves a commitment-related function and sexual desire a�…

Customer experience management (CEM) in the social media age finds itself needing to
adapt to a rapidly changing digital environment and hence there is a need for innovative�…

Sport consumers are increasingly discontented and disconnected with sport organizations
and researchers have advocated a fundamental shift in sport marketing from a traditional�…

The distinction between the positive and the negative is fundamental in our emotional life. In
appraisal theories, in particular in the component process model of emotion (Scherer,,)�…

The word love can mean various things so that it is often unclear what a speaker is talking
about while using it. Therefore, we need to pay attention to the context of communication to�…

The article presents a conceptual, historical, anthropological, psychological, and
sociological review of cultural perspectives on love: how culture affects our experience and�…

Sex education is rarely out of the news. Despite this, there exist surprisingly few studies of
the principles, policies and practice of sex education. This book provides such an�…

While positive emotion can be conceptualized broadly as a response to the potential for
reward, the environment offers different kinds of rewards, and these are best approached in�…

Are romance movies more desirable when people are cold? Building on research on
(bodily) feeling-as-information and embodied cognition, we hypothesize that physical�…