A review of theories and models applied in studies of social media addiction and implications for future research
With the increasing use of social media, the addictive use of this new technology also grows.
Previous studies found that addictive social media use is associated with negative�…
Previous studies found that addictive social media use is associated with negative�…
Impacts of influencer attributes on purchase intentions in social media influencer marketing: Mediating roles of characterizations
Social media influencer marketing has recently received significant attention. Many studies
have explored the parasocial relationship (PSR) formation between influencers and�…
have explored the parasocial relationship (PSR) formation between influencers and�…
Social media influencers: An effective marketing approach?
Drawing upon the source credibility theory, interactivity theory, gratification-opportunities,
with the overarching theory of belief-attitude-behavioral chain, this study investigates the�…
with the overarching theory of belief-attitude-behavioral chain, this study investigates the�…
A Literature Review of Video-Sharing Platform Research in HCI
A Bartolome, S Niu�- Proceedings of the 2023 CHI Conference on�…, 2023 - dl.acm.org
Video-sharing platforms (VSPs) such as YouTube, TikTok, and Twitch have grown rapidly in
recent years and attracted millions of users. Research topics such as online communities�…
recent years and attracted millions of users. Research topics such as online communities�…
A meta-analysis of the problematic social media use and mental health
C Huang�- International Journal of Social Psychiatry, 2022 - journals.sagepub.com
Background: Although previous meta-analyses were conducted to quantitatively synthesize
the relation between problematic social media (SM) use and mental health, they focused on�…
the relation between problematic social media (SM) use and mental health, they focused on�…
Right-wing YouTube: A supply and demand perspective
K Munger, J Phillips�- The International Journal of Press�…, 2022 - journals.sagepub.com
YouTube is the most used social network in the United States and the only major platform
that is more popular among right-leaning users. We propose the “Supply and Demand”�…
that is more popular among right-leaning users. We propose the “Supply and Demand”�…
The changes in the effects of social media use of Cypriots due to COVID-19 pandemic
T Kaya�- Technology in society, 2020 - Elsevier
Social media is the leading medium which is used for communication during the COVID-19
pandemic. The research conducted aims to fill the gap of literature related to social media�…
pandemic. The research conducted aims to fill the gap of literature related to social media�…
Social anxiety as a moderator in consumer willingness to accept AI assistants based on utilitarian and hedonic values
C Yuan, C Zhang, S Wang�- Journal of Retailing and Consumer Services, 2022 - Elsevier
This study develops a comprehensive research model to explain user willingness to accept
AI assistants, and the acceptance path pertaining to this process. User data was used to test�…
AI assistants, and the acceptance path pertaining to this process. User data was used to test�…
Followers' problematic engagement with influencers on social media: An attachment theory perspective
Following social media influencers is a common activity for social media users. As
influencers endeavour to engage followers and increase their power of influence for�…
influencers endeavour to engage followers and increase their power of influence for�…
Influence mechanism of consumers' characteristics on impulsive purchase in E-commerce livestream marketing
F Deng, Y Lin, X Jiang�- Computers in Human Behavior, 2023 - Elsevier
On the basis of the parasocial interaction and social presence that e-commerce livestream
marketing can create, this study used structural equation modeling and the bootstrapping�…
marketing can create, this study used structural equation modeling and the bootstrapping�…