[HTML][HTML] Fantasy or reality? Unveiling the power of realistic narratives in tourism social media advertising
Narrative storytelling, a cornerstone of narrative persuasion theory, plays a crucial role in
nurturing robust consumer-brand relationships. Understanding persuasive narratives within�…
nurturing robust consumer-brand relationships. Understanding persuasive narratives within�…
Impact of metaverse technology on hospitality and tourism industry: an interplay of social media marketing on hotel booking in India
Purpose This paper aims to explore the impact of metaverse technology on the hospitality
and tourism industry. The introduction of metaverse technology has revolutionised the way�…
and tourism industry. The introduction of metaverse technology has revolutionised the way�…
[PDF][PDF] The Cognitive Effect of YouTube Video and User-Generated Content: A Preliminary Study
Nowadays, video-sharing social media platforms have become essential sources of
information for tourists. In line with this trend, many destination marketing organizations�…
information for tourists. In line with this trend, many destination marketing organizations�…
Comprensi�n de los mecanismos cognitivos y afectivos implicados en el procesamiento de la comunicaci�n online tur�stica. Un enfoque integrador neurocient�fico
B Garc�a-Carri�n - 2024 - digibug.ugr.es
En el entorno online, las Destination Management Organizations necesitan comprender
c�mo los turistas procesan e integran la informaci�n difundida a trav�s de las redes�…
c�mo los turistas procesan e integran la informaci�n difundida a trav�s de las redes�…