Social media influencers (SMIs) are increasingly involving in influencer marketing to
promote products. However, there are both opportunities and issues with influencer�…

Social media influencers (SMIs) as significant stakeholders are increasingly collaborating
with brands to cultivate marketing campaigns. However, literature concerning the narrative�…

So-called “influencers” increasingly use their popularity on social media to raise their voice
to promote political topics such as climate change, human rights, or party politics. As digital�…

Social media influencers promote not only products and brands but also their opinions on
serious topics like party politics or climate change. These so-called digital opinion leaders�…

In the current “infodemic,” surrounding the spread of false claims as well as conspiracy
theories related to COVID-19, social media influencers, popular figures on platforms like�…

Increasingly, influencers are employed to market not only products but also ideas and
beliefs. The far right has recognized the strategic potential of influencer communication to�…

Social media influencers who use video blogging, so-called “vloggers,” are highly popular
among adolescents. Receiving video updates on a constant basis may not only serve�…

Influencers, characterized by their social-media-made fame, are known for endorsing
brands, but are also producing political content, which has been shown to resonate with�…

Social media influencers have become an indispensable part of social media, informing
audiences, especially young ones, about various topics, such as beauty, lifestyle, or food�…

Sustainability communication is of increasing importance. While sustainability
communication in traditional media has already been well researched, more research is�…