This paper considers the phenomenon of parasocial interaction (PSI) used by media
researchers to describe the relationship between media users and media figures (from�…

This article describes a new model that provides a framework for understanding people's
reactions to threats to social acceptance and belonging as they occur in the context of�…

What is a social medium, and how may one moderate, isolate, and influence communicative
processes within? Although scholars assume an inherent understanding of social media�…

This study examines how video blogs (vlogs) influence consumer perceptions of luxury
brands. Using para-social interaction (PSI) and social comparison theory, this study�…

Two online studies analyzed the impact of the fit between Instagram influencers and the
endorsed brand. The first study used an experimental design and focused on internal�…

A number of emerging technologies including virtual reality, simulation rides, video
conferencing, home theater, and high definition television are designed to provide media�…

Marketers recognize digital celebrities' advertising power and effectiveness, making them
influential models of social media advertising. The concept of parasocial relationships may�…

Via the unprecedented interactivity of social media, social media personae can build strong
relationships with followers. Such relationships, which carry great marketing potential�…

Names: DeVito, Joseph A., author. Title: The interpersonal communication book/Joseph A.
DeVito, Hunter College of the City University of New York. Description: 15th edition.| Boston�…

As brands solidify their place in social media environments, consumers' expectations have
amplified, thus spurring the development of technologies to assist with the engagement�…