Artificial intelligence (AI) applications in the market have become a buzzing trend. The
current research proposed that consumers feel less empathy toward AI (vs. human)�…

Fans' relationships with celebrities are termed “para-social.” Such one-way relationships
with celebrities, often based on social media, might have a special impact on people's�…

Fans may experience significant upset and distress when a television series ends. However,
grief and loss reactions to the end of a fictional series have seldom been investigated. It is�…

Purpose Social participation and user-generated contents have engendered an era when
“any receiver can be a provider.” Although studies have emphasized on increasing the�…

Purpose The rising occurrence of digitally driven public consumer complaints has made it
necessary for enterprises to obtain consumer forgiveness. However, existing research has�…

The increasing integration of robots in the hotel and tourism industries has led to the
deployment of robots with varying physical characteristics in a range of frontline and�…

The chapter offers a conceptual definition of parasocial relationships as a distinct construct,
and it explores its theoretical relationship to other related phenomena. It defines various�…

Increasingly, reenacted representations of historical figures can be found on social media
aiming to make the past more tangible. Here, producers employ a first-person perspective�…

Empathy, whether state or trait, is an individual's ability to adopt another's perspective, feel
another's feelings, or identify with another's situation (Campbell & Babrow, 2004; Davis�…

This chapter examines the use of virtual mentors in distance learning for entrepreneurship
education. Virtual mentors establish a strong connection with students via sharing personal�…