Virtual communities are online groups organized around a shared interest within which
members exchange information and socio-emotional support. Some virtual communities are�…

Couple and family therapists (CFTs) may use professional social media to build a therapy
brand and reach potential clients, disseminate knowledge, and/or express themselves�…

This chapter synthesizes research on the influence of parasocial experiences in audience
health-related perceptions and behavior. Exposure to health messages may be part of�…

Most research examines parasocial relationships (PSRs) with cross-sectional designs.
However, by nature, relationships evolve over time and need to be managed and nurtured if�…

Parasocial interaction (PSI) which defines relationships between influencers and
consumers, is also a determiner of successful marketing initiatives. In essence, it contradicts�…

Our study extended the UGT Theory and proposed seven direct and two moderating
hypotheses. The study focused on the upper-middle-class segment of Karachi. It examined�…

Forming relationships and bonds with others is a fundamental motivation for the human
species. Scholarly research has found that a strong sense of belongingness is related to�…

After becoming the fastest growing social media platform in history, TikTok continues to
explode in popularity as both a communication tool and as a news source (Gottfried, 2024)�…

Drawing from Foucauldian discourse analysis and narrative inquiry, this poststructural
Foucauldian-informed thematic discourse analysis explored the ways bisexual+ emerging�…

In times of crisis, people will often find refuge in intimate bonds with close friends and family.
Recent research has demonstrated that similar refuge is provided by imagined bonds with�…