Virtual influencers, digitally-created characters with realistic human-like appearances, have
emerged as a distinctive type of virtual humans prominently featured in various virtual�…

Virtual influencers, or computer-generated virtual characters, have attracted numerous
followers on social media like Instagram with their unconstrained physical bodies and�…

As virtual agents become prevalent in many domains, virtual influencers have gone live on
social media platforms, integrating human networks and interacting with users. Building on�…

Virtual humans' communication of emotions in social media posts are considered heuristics
of human behavior. The current study extends the Cognitive-Functional Model of Emotions�…

Social media and computer-mediated communication technologies have given rise to the
emergence of virtual influencers and created a new digital landscape for online interactions�…

Virtual Influencers (VIs) are computer-generated characters, many of which are often visually
indistinguishable from humans and interact with the world in the first-person perspective as�…

With the expansion of virtual spaces, the role of virtual influencers has become more
important. Although virtual influencers are imaginary characters, people can become�…

Abstract Virtual Influencers (VIs) are digital influencers that can look and behave like human
beings but project themselves as “robots”. They influence people's attitudes and behaviors�…

With the prevalence of virtual avatars and the recent emergence of metaverse technology,
there has been an increase in users who express their identity through an avatar. The�…

AI-powered virtual influencers play a variety of roles in emerging media environments. To
test the diffusion of AI-powered virtual influencers among social media users and to examine�…