… Such relationships, which carry great marketing potential, appeal to … source credibility and
communication justice, this study investigated the determinants of the parasocial relationship …

… reveal whether the parasocial interaction (PSI) has a mediating role in the effect … source
credibility on the Y and Z travel intention. In accordance with this objective, first source credibility …

… with source credibility, the sense of parasocial relationship with an SMI may have a more
substantial effect on consumers’ intentions to trust a brand and purchase its products. …

… The integration of two moderating roles (parasocial relationship and sources credibility) will
… With the implementation of PKM, parasocial relationship, and sources credibility, this study …

… source credibility model could mediate the relationship between the match-up hypothesis
and the parasocial relationship … , source credibility model, and parasocial relationship theory. …

… on the role of influencers in adolescents’ relationship formation … credibility, parental mediation,
and parasocial relationship (PSR)… of source credibility to gauge the appeal of influencers. …

… relation of influencer credibility with product interest through the mediation of para-social
relationships… This investigation on the mediating role of parasocial relationships examines the …

… sources and played a significant role in … credibility and purchase intention. Similarly, Yuan
and Lou [29] also illustrated that parasocial relationship positively mediates source credibility …

… ’s para-social interaction (PSI) with the celebrity. Based on the Source Credibility Model, the
… Using these questions, this paper aims to firstly explore the role of consumer-celebrity PSI in …

… Hence, we argue that various factors of source credibility and fairness have a varying
degree of effect on T-SMIs marketing effectiveness; moreover, due to this communication …