Afforded by new digital technologies, consumer interactions are breaking the boundaries of
basic assumptions about interpersonal communication, mass communication, and the�…

With the rise of social media, social media influencers (SMIs) have steadily gained
importance as brand endorsers by establishing strong parasocial relationships (PSRs) with�…

Research on influencer marketing has grown exponentially over the past few years. Overall,
the extant literature has been classified into three major clusters that examine sources�…

Via the unprecedented interactivity of social media, social media personae can build strong
relationships with followers. Such relationships, which carry great marketing potential�…

Through in-depth interviews with 15 women in the United States, this pilot study contributes
to filling the gap in scholarship on consumer perceptions of sponsored content posted by�…

The importance of social media for advertising and marketing has brought growing interest
and investment into sponsored influencers. However, much is unknown about the�…

This study aimed to examine the effects of awareness of paid endorsements by social media
influencers on followers' cognitive persuasion knowledge (ad recognition), attitudinal�…

Consumers' changing media consumption behaviors and skepticism toward traditional forms
of advertising have prompted the growth of influencer marketing. Even as regulatory�…

The unprecedented interactivity of social media has empowered social media influencers to
develop close relationships with their followers, and such relationships carry important�…

Influencer marketing has become increasingly important in the field of marketing
communication as an effective way to reach the appropriate target group. Using their own�…