The aim of this study was to examine to what extent parasocial relationships with micro-
celebrities and mainstream celebrities differ in terms of perceived reciprocity, authenticity�…

Social media provides new opportunities for parasocial relationships to be developed and
strengthened on demand. While there are a number of existing surveys that have been used�…

Since its inception in 2005, YouTube has allowed users to publish video content. Many have
capitalized on the platform by amassing large followings and becoming bonafide YouTube�…

Parasocial relationships are one-sided relationships that people hold with media figures.
Although it has been previously demonstrated that people often feel strong friendships with�…

Introduction Similarity between media character and viewer is an important predictor of
parasocial interactions. Thereby, similarities are often limited to single characteristics or to�…

This paper examines the construct validity and measurement invariance of the Parasocial
Relationships in Social Media (PRISM) survey which was designed to provide researchers�…

The celebrity-persona parasocial interaction scale (CPPI) is designed to measure how
media consumers form parasocial relationships with celebrities or popular fictional�…

This research investigates how structural and situational factors related to a celebrity's
activities on social media influence fans' self-congruity, friendship, quality of life, well-being�…

This article provides insight into one form of audience involvement with celebrities:
parasocial relationships (PSR). To address several shortcomings in PSR research–focus on�…

This study examines the relationships between celebrities and their followers through social
networking sites (SNS). A total of 239 participants completed the survey through MTurk. The�…