Parasocial interaction (PSI) is a term that originated with Horton and Wohl (1956) to describe
the nonreciprocated manner in which audience members interact with media personae�…

This paper considers the phenomenon of parasocial interaction (PSI) used by media
researchers to describe the relationship between media users and media figures (from�…

The concept of parasocial interaction refers to audience members interacting with media
personae as they would in face-to-face interactions, or, in the words of Horton and Wohl�…

This study supports the refinement of the concept of parasocial interaction (PSI) to apply to
mediated personae that viewers might dislike. By contrast, traditional approaches have�…

The term “parasocial interaction”(PSI) was first used by Horton and Wohl (1956) to describe
viewers' responses to media characters (called “personae” in PSI research;�…

When the anthropologist Donald Horton and the sociologist R. Richard Wohl published their
essay on parasocial interactions (PSI) and parasocial relation ships (PSR), titled “Mass�…

The celebrity-persona parasocial interaction scale (CPPI) is designed to measure how
media consumers form parasocial relationships with celebrities or popular fictional�…

Forming attachments to those people proximal to the individual was the only option prior to
mass media. In an era of mass media, individuals become acquainted with media personae�…

Parasocial interaction and parasocial relationship are often conflated conceptually and
methodologically, leaving researchers unclear as to which concept is being tapped. This�…

Extending research on the development of parasocial relationships (PSR), the present study
fits into a long line of research beginning with Rubin and McHugh's (1987) seminal work�…