Extending research on the development of parasocial relationships (PSR), the present study
fits into a long line of research beginning with Rubin and McHugh's (1987) seminal work�…

Parasocial interaction (PSI) is a term that originated with Horton and Wohl (1956) to describe
the nonreciprocated manner in which audience members interact with media personae�…

This paper considers the phenomenon of parasocial interaction (PSI) used by media
researchers to describe the relationship between media users and media figures (from�…

Continuing research on the development of parasocial relationships, the present study
modernized a seminal study conducted by Rubin and McHugh (1987) investigating the�…

Parasocial interaction theory has been used to describe the one-sided relationships that can
occur between a media user and the media being consumed. Used to understand the�…

The term “parasocial interaction”(PSI) was first used by Horton and Wohl (1956) to describe
viewers' responses to media characters (called “personae” in PSI research;�…

This study supports the refinement of the concept of parasocial interaction (PSI) to apply to
mediated personae that viewers might dislike. By contrast, traditional approaches have�…

The celebrity-persona parasocial interaction scale (CPPI) is designed to measure how
media consumers form parasocial relationships with celebrities or popular fictional�…

For decades, entertainment scholars have examined audience responses to media
personalities. One of the ways in which viewers interact with characters on TV is through�…

Forming ties with media consumers and investing effort in knowing what they do and what
happens to them is a common reason many people use media. The one-sided nature of�…