This research attempted to develop a multidimensional measure of parasocial interaction. A
47‐item questionnaire derived from qualitative responses was submitted to principal�…

This experiment was designed to assess the construct validity of the Rubin, Perse, and
Powell (1985) Parasocial Interaction Scale. One group of subjects viewed a situation�…

This study supports the refinement of the concept of parasocial interaction (PSI) to apply to
mediated personae that viewers might dislike. By contrast, traditional approaches have�…

Parasocial interaction (PSI) is a term that originated with Horton and Wohl (1956) to describe
the nonreciprocated manner in which audience members interact with media personae�…

Linking back to, the present approach conceptualizes and empirically examines viewers'
parasocial interaction experience with a TV performer. Causes and outcomes of parasocial�…

The study examined the relationship of interpersonal homophily and self‐esteem with the
development of parasocial interaction.“Attitude”; homophily was found to be the strongest�…

Parasocial interaction and parasocial relationship are often conflated conceptually and
methodologically, leaving researchers unclear as to which concept is being tapped. This�…

This paper considers the phenomenon of parasocial interaction (PSI) used by media
researchers to describe the relationship between media users and media figures (from�…

For decades, entertainment scholars have examined audience responses to media
personalities. One of the ways in which viewers interact with characters on TV is through�…

In this study, 174 respondents completed an online questionnaire measuring their
responses to a liked, neutral, or disliked character from the ABC drama Lost. Specifically�…