… parasocial relationship between social media influencers and their followers, as well as their
effects on followers’ interests in the products … of their parasocial relationship with influencers…

… This study investigated how the parasocial relationship (PSR… matched the product (termed
as influencer-product congruence… , I am interested in buying the product that was mentioned in …

… the relation of influencer credibility with product interest through the mediation of para-social
relationships. … is important for building parasocial relationships and product interest. All the …

… on parasocial relations (PSRs) with SMIs considering the moderating role of the involvement
with the product the … Product involvement has a moderating role in the sense that only those …

… -oriented SMIs (T-SMIs) foster parasocial relationships (PSRs) with followers. Purposive
sampling was … to consider other outcome variables like the actual purchase or product interest. …

… The Facebook advertising spokesperson provides product information that interests me. …
a sports fashion product. Future studies should consider other celebrity-endorsed products. In …

… By posting their daily use of advertised products and post-… their followers' need to purchase
their advertised products. … I am interested in buying the product that the digital celebrity …

… activity, customers can get more information regarding the brand/product and also firms
can use parasocial relationships as a promotional tool. This study reveals that between …

… interest-related behavior [1]. Influencers on social media are more important for maximizing
the spread of a piece of information or a new product … willing to purchase a product, which is …

… role of parasocial relationship within the perspective of destination marketing and verify the
relationships … From the viewpoint of tourism product brand, Lee and Lee [52] investigated the …