… relevant measures. Our purpose for this research is to assess critically the measurement of
parasocial interaction … We will argue that certain measures (or specific items from measures) …

… to measure it as a form of parasocial relationships (the PSR-P scale). The brevity and the
psychometric properties of PSR-P scale allow researchers and policymakers to assess the …

… fictional narratives, between parasocial relationships with performers (PSR-… parasocial
relationships with characters and with performers, we also propose a new construct and measure …

… of measurements and findings. The challenge for present and future PSI research is to provide
measurement … we could argue that social and parasocial interaction are often on the same …

… of PSR measurements, the moderation analysis indicates that the correlations between PSR
and attitudes/identification significantly differ depending on the measurement employed in …

… indicates that there remains a paucity of evidence on the critical factors that significantly predict
parasocial … We examine parasocial interaction as the outcome measure, as a longer-term …

… critical reviews of the research on parasocial relationships (eg, J… parasocial relationships
measure to a political context and in relation to real-world politicians, it was important to assess …

… focus on conceptualizing and developing measures of two types of parasocial relationships
— … It is suggested here that is critical to make a theoretical distinction between qualitatively …

… the service industry, Citation8 it is also critical to assess how well-being can be affected with
the … The measures used in this study were adapted from previous constructs in the literature. …

… active in both social and parasocial relationships. Second, as Western … Parasocial interaction
and parasocial relationship: Conceptual clarification and a critical assessment of measures…