… and the impact of parasocial relationships (PSRs). Furthermore… advertisers and policymakers,
who try to enforce disclosures to … the concepts of parasocial interactions and relationships. …

… Relevant to the influencer context, one line of recent research focuses on how advertising
recognition, triggered by sponsorship disclosures, negatively affects campaign outcomes—…

… Thus, as consumers become increasingly skeptical of marketing claims and persuasive
intentions of advertising (Campbell & Kirmani, Citation2000; Voorveld et al., Citation2018), we …

… self-disclosure, parasocial relationships and purchase … for marketing strategists, advertisers
and businesses seeking … the relationship between SMI's intimate self-disclosure and …

… who are confronted with these disclosures should perceive a threat to their freedom and
should attempt to restore this freedom by avoiding the ad or by generating negative emotions (eg…

… Therefore, we expect a cognitive process in which the disclosure primes the advertising,
which activates ad literacy, and thus leads to more systematic processing of the sponsored …

… Finally, the effects of advertisement disclosure on subjects are summed up, grounding the
… and behavior (such as advertisement as capitalization of the parasocial relationship) are rein…

… or the presence of an advertising disclosure. Consequently, followers might have
attributed different motives to explain why the SMI advertised the brand product than non-followers. …

… -disclosure has a considerably significant and direct effect on parasocial relationships and
… This study shall serve as a strategic tool for advertisers and marketing professionals in …

… Based on theories related to parasocial relationships, self-disclosure, and celebrity … use,
parasocial relationships, and self-disclosure. After that, they were shown a mock advertisement …