Psychometric: TV that talks back: An experimental validation of a parasocial interaction scale

PJ Auter�- Journal of Broadcasting & Electronic Media, 1992 - Taylor & Francis
This experiment was designed to assess the construct validity of the Rubin, Perse, and
Powell (1985) Parasocial Interaction Scale. One group of subjects viewed a situation�…

TV That Talks Back: An Experimental Validation of Parasocial Interaction Scale

PJ Auter�- J. Broad. & Elec. Media, 1992 - HeinOnline
This experiment was designed to assess the construct validity of the Rubin, Perse, and
Powell (1985) Parasocial Interaction Scale. One group of subjects viewed a situation�…

[CITATION][C] Psychometric: TV that talks back: An experimental validation of a parasocial interaction scale

PJ Auter�- Journal of Broadcasting & Electronic Media, 1992 - cir.nii.ac.jp
<b>Psychometric:</b>TV that talks back: An experimental validation of a parasocial
interaction scale | CiNii Research CiNii 国立情報学研究所 学術情報ナビゲータ[サイニィ] 詳細へ�…

TV that talks back: An experimental validation of a parasocial interaction scale.

PJ Auter�- Journal of Broadcasting & Electronic Media, 1992 - search.ebscohost.com
TV THAT TALKS BACK: AN EXPERIMENTAL VALIDATION OF A PARASOCIAL INTERACTION
SCALE Contents 1.Measuring 2.Media Interaction Potential 3.The Fourth Wall 4.Method�…