Exploring the Influence of YouTube on Digital Health Literacy and Health Exercise Intentions: The Role of Parasocial Relationships

J Kim, H Youm, S Kim, H Choi, D Kim, S Shin…�- Behavioral�…, 2024 - mdpi.com
… Lastly, the evaluative component of digital health literacy is strengthened as viewers learn
to critically assess the credibility and utility of the information provided, enabling them to make …

[HTML][HTML] Parasocial relationships and social media interactions: building brand credibility and loyalty

JPG Lacap, MRM Cruz, AJ Bayson…�- Spanish Journal of�…, 2024 - emerald.com
… This paper aims to explore how parasocial relationships with Korean … and parasocial
relationships. The results further reveal that social media interactions and parasocial relationships

[PDF][PDF] Parasocial Relationship Development and Health: A Qualitative Examination of Young Adults' Long-Term Parasocial Relationships with YouTubers

KM Waller - 2024 - researchonline.stthomas.edu
… To Jenna Marbles, as I would be remiss to not include my own most influential YouTuber
parasocial relationship. Thank you for inspiring thoughtfulness, empathy, and confidence in me, …

[PDF][PDF] The Role of Parasocial Relationships in Digital Learning: an Exploratory Case Study

KS Kharitonova, MA Zhukova�- Моделирование и анализ данных, 2024 - psyjournals.ru
relationships that are formed with on-screen characters or personas (parasocial relationships)
… The current study aimed to investigate the impact of parasocial relationships on a child’s …

[HTML][HTML] Construct validation and measurement invariance of the Parasocial Relationships in Social Media survey

AT Boyd, LM Rocconi, JA Morrow�- Plos one, 2024 - journals.plos.org
… study is to assess the psychometric properties of the Parasocial Relationships in Social
Media (… The survey was specifically developed to assess the parasocial relationships people …

Examining the Impact of Virtual Health Influencers on Young Adults' Willingness to Engage in Liver Cancer Prevention: Insights from Parasocial Relationship Theory

D Chung, J Wang, Y Meng�- Social Sciences, 2024 - mdpi.com
… users’ one-sided relationships might influence their willingness … As mentioned above, based
on the parasocial relationship theory… : Conceptual clarification and a critical assessment of …

An exploration of the influence of online parasocial interaction and parasocial relationship on consumer behaviour

J Sheng - 2024 - theses.gla.ac.uk
… This thesis advances the understanding of parasocial Interaction (PSI) and parasocial
relationship (PSR), which are critical for understanding consumer behaviour in media …

Parasocial relationships and identification with fictional characters in adolescents and adults: a systematic review

Y Mula-M�rquez, B Nava-Arquillo, JA Mat�as-Garc�a - 2024 - researchsquare.com
Parasocial relations and … of parasocial relationships and identification with fictional characters
in adults and adolescents, as well as the impact of these processes on social relationships

New Media Influencer-Follower Parasocial Relationships: Antecedents, determinants, and outcomes

S Taylor�- Available at SSRN 4890435, 2024 - papers.ssrn.com
… I think that parasocial relationships are really common these days and are probably a little
bit important because especially like through the like lockdown versions of the pandemic and …

Roles of Parasocial Relationship with Eco-celebrities, Motivation Attribution, and Message Framing in Virality of Climate Information on Social Media

S Park, CA Hoffner�- Computers in Human Behavior, 2024 - Elsevier
… An experimental design (N = 693) examined how parasocial relationship (PSR) with celebrities
was related to information virality of celebrity climate change messages on social media, …