… A final issue that has been explored in recent years is the role of social media in mediated
relationships. Parasocial interaction (PSI) occurs between audience members and media …

… built between video bloggers (vloggers) and their followers has been dubbed a virtual
online social relationship. Para-social relationships are an appropriate concept to understand …

… Paying special attention to current management practices, we will first build on the concepts
of endorsement and celebrity. Second, we will focus on the mechanisms of the effectiveness …

… as a complementary extension of social life, parasocial relationships (PSRs)—imagined …
It is safe to say that more work is needed to clarify whether and for whom parasocial remind…

… a middle position between social and parasocial relations and―concerning shopping―…
our topic, to identify characteristics or relationships between key concepts, and, finally, to justify …

… that parasocial relationships, over time, actually replace existing orthogonal relationships.
An … may maintain stronger parasocial relationships, is ambivalent. Gardner et al. argue that …

… relationships (eg, Pettigrew, 1998; Pettigrew & Tropp, 2006), we want to underscore that
parasocial relationships … that these concepts be distinguished appropriately. The hallmark of the …

… of intergroup relations; (2) communication and clarification of … of indirect contact such as
parasocial contact (Schiappa et al.… Parasocial contact is conceptually similar to vicarious contact …

… diminish conceptual confusion and to clarify causal, temporal, and reciprocal relationships
between … Viewer aggression and homophily, identification, and parasocial relationships with …

… We present a conceptual model illustrating the types of relationships represented by …
Such parasocial relationships develop with characters in TV shows because viewers find …