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Since 2019
Citations
782
634
h-index
13
12
i10-index
17
13
0
160
80
40
120
2011
2012
2013
2014
2015
2016
2017
2018
2019
2020
2021
2022
2023
2024
6
3
3
10
7
17
31
58
64
81
100
150
149
89
Co-authors
Mbaye Fall Diallo
Full Professor /Professeur des Universit�s, University of Lille
Verified email at univ-lille.fr
G�bor Nagy
INSEEC School of Business and Economics
Verified email at inseec.com
Joseph KASWENGI, Dr., HDR, C3 - Ac...
Associate Professor, Universit� d'Orl�ans
Verified email at univ-orleans.fr
Jean-Louis Chandon
Distinguished Research Professor and Director of Research, INSEEC Business School
Verified email at inseec.com
Arch Woodside
Boston College
Verified email at bc.edu
Karine Ra�es
Associate Professor in Marketing
Verified email at em-lyon.com
Antonella La Rocca
Associate Professor, Universit� Cattolica del Sacro Cuore
Verified email at unicatt.it
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Houcine AKROUT,PhD, HDR
Full Professor of Marketing - INSEEC Grande Ecole, OMNES Education Group
Verified email at inseec.com
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