Aleksandr Betra

https://lnkd.in/dQY4hf6V YCombinator in Russian Hey! We've launched on Product Hunt. The gap with the leader is less than 10 votes. We really need your support! Pygma is a smart assistant for Instagram (*META company is banned in Russia) that works hand in hand with you. He creates cool content for Instagram like magic. From a personalized content plan to post text to your photos and videos of your "talking head" in your own voice, Pygma can do almost anything. And the coolest thing is that Pygma is learning from you. The assistant learns on your Instagram page, understands the context of your blog and acts accordingly. Link to Product Hunt launch in the first comment. UPD is already in the first place, but we try to keep a distance from the main competitor - and he is strong today.

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How to market mobile games in Russia?📱 Join Kobi Arbiv as he covers everything you need to enter the new & exciting market. Get the full story on YouTube — link in the first comment 👇 👉 Learn how to set up your first campaign with Yandex Ads — https://lnkd.in/eCDBcC9m #MobileGaming #GameMarketing #AppMarketing #RussianMarket

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𝐖𝐨𝐫𝐤𝐬𝐡𝐨𝐩: ​​𝐌𝐚𝐱𝐢𝐦𝐢𝐳𝐢𝐧𝐠 𝐌𝐨𝐛𝐢𝐥𝐞 𝐆𝐚𝐦𝐞 𝐌𝐨𝐧𝐞𝐭𝐢𝐳𝐚𝐭𝐢𝐨𝐧 𝐑𝐞𝐯𝐞𝐧𝐮𝐞 & 𝐀𝐈-𝐩𝐨𝐰𝐞𝐫𝐞𝐝 𝐔𝐬𝐞𝐫 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬 This July, Yandex Ads – the leading monetization and advertising platform in Russia – brings a workshop on the topic: Maximizing Mobile Game Monetization Revenue & AI-powered User Insights. At this event, you will have the opportunity to gain a deeper understanding of how to attract and analyze user behavior in the Russian and East Asian markets, as well as discover ways to optimize revenue for your product. Details: ⏰ Time: 04/07/2024 | 2:00 PM - 4:30 PM (GMT +7). 📌 Location: Charlotte Room, Lotte Hotel Hanoi, 54 Lieu Giai Street, Cong Vi, Ba Dinh, Hanoi. 👉 Registration link: https://lnkd.in/g48zDv3S Topics to be shared at the workshop: - Optimizing Advertising Campaigns: Discover how to use AppMetrica's AI prediction tools to analyze and attract users. - Market Potential Exploitation: Information on game market data in Russian-speaking countries and how to leverage it to optimize revenue. - Simple and Effective Monetization Management with Easy Monetization. - Discussion and Experience Sharing: Hear valuable insights from representatives of three game studios: Bravestars Games, Indiez, and Hala Games. #Yandex #GameGeek

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How and why I learned App Store Optimization (ASO) Back in 2018, I uploaded my first application which is used for family monitoring and reached almost 1 Milion downloads. I was new and looking for the way to rank top 20 in Playstore search. How I used to do ASO in that time? > I picked the main keyword, searched for the top 10 apps. > Copied all the descriptions of top ranking apps and pasted in keyword density checker too. > Rewrote the app description with high frequency keywords. > In featured banner and screenshots, used keywords. > Provided regular update to the app > Interacted with users in reviews. ASO tips in current time > Instead of spamming links directly to the people, instead ask them to search and install. > Try to get more 4-5 ratings. Tip: You can reduce bad reviews and rating with the simple trick. Ask your users to rate with in the app with your custom review layout. If the user rates in your custom rating box more than 4 stars, forward them to the Play Store else to mail for feedback. > If competitor app is not updated for long time, there is a high chance you can replace it by using latest target sdk. > If there are less apps of the same category, shorterning app name as main keyword might help to rank higher. However it can reduce chance of getting visible with other keywords. If your app name is more than allowed length size and already doing well, don't shorten it. Update: App has been removed from Playstore due to changes in Accessibility Service policy. Getting approval tip: Publish your app with minimal functionality and with minimal permissions. Provide full features later.

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Registration for the second batch of Startup Lithuania #Accelerator powered by Plug and Play Tech Center is now open! Inviting all #startups in my network to apply 🎉🚀 We are also hosting an info webinar on May 14th. So if you have any questions about the #accelerator or Plug and Play make sure to register and join the session. ℹ️

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Long story short - I want to pivot from data analysis to marketing management/strategy. Seeking marketing/project manager or similar roles. Thank you for a repost 🙏 About me: 1. Worked in Yandex as an Analyst-developer in Marketing. I know a lot of analytical systems, attribution, all channels, under-the-hood of advertising systems and know people who wrote these systems. 2. Hard skills: Excel, Word, PowerPoint, Confluence, Asana, Python, Datalens, Tableau, Superset, SQL, PySpark, Miro, Draw.io for BPMN, data.ai, similarweb, NielsenIQ, etc. 3. Soft skills: the ability to present good work that I believe in. A desire to learn how to negotiate and better understand people and how to approach them. How to get things done and bring people into the circle of productive work and support from the circle of developing relationships. 4. Studying contextual ads in Yandex.Practicum (Google, Yandex) 5. Educated as manager in Moscow top university. Got analyst master’s degree in London. 6. Experienced with Performance (app/web): Yandex.Direct, Google Ads, MyTarget, VK, IronSource, Huawei Ads, Unity) and Affiliate (Admitad, Perfluence, GetBlogger, TravelPayouts, internal billing, etc.) 7. Technically profound, I can solve analytical problems and at the same time manage projects. I understand how to talk to developers and how to convey information to the customer of a technical/analytical task. 8. I am not afraid of large tables (I have worked with terabyte logs). For example, Yandex.Metrica, Adjust, AppMetrica logs). 9. I know what KPI, Leads, CR, ARPPU, CAC, CPI, CPO, ROMI, DRR, Reach, Brand awareness, NPS, elasticity, incremental, HADI-cycles, AIDA model, BCG model, 4P, 7P, etc. 10. I understand ML and neural network algorithms at a basic level. I can explain how logistic regression works and how it relates to basic perceptron. I will also be able to use off-the-shelf solutions (scikit-learn) and understand engineers in ML, analytics and systems analytics. 11. Lastly, from my exchange programme I have had a desire to work in marketing. Well, it is time to pivot.

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The AnimFilm Marketing Workshop organized by CzechInvest was a great experience. The reason you can't see me in the photo(s) is that the event was packed beyond the originally intended attendance, and people didn't leave. The one-and-a-half hours of discussion about my sometimes brutally honest view of marketing processes was useful for me and, hopefully, for the audience as well. Some of the questions got me thinking and rethinking my approach to specific issues I’m dealing with right now, and these may be useful to cover in the future. Thanks to all who were interested in hearing how I do things (by the numbers, it's not so bad 🙂). I'm glad to share my insights anytime with anyone (not an advertisement, just a statement). Just let me know here if you are interested in hearing or reading (I'll share my notes in ENG) about my experiences, nothing else. See you next time. It was an honor to represent Nine Rocks Games here. FYI, all workshops (https://lnkd.in/ez3-uNka) were highly appreciated from what I heard. Those by Petr Kolar, Martin Vano, Jaroslav Menčík CzechInvest #CreativeHub #NextGenerationEU #narodniplanobnovy #marketing #ninerocksgames

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As a founder or marketer of an early-stage startup, maximizing every marketing dollar is paramount 🎯 Here to guide you through the crucial aspects of performance marketing is Toma Sabaliauskienė, CMO of Nord Security. Dive deep into our latest blog post for additional tips and insights. Link in the comments below 👇

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👋 Hello everyone! I am looking for an experienced SEO specialist in the iGaming sphere to conduct an audit of the current SEO for one of my projects (geo: cis). I need assistance in improving rankings on Google and Yandex, as well as developing an effective strategy for further promotion. If you have successful experience working with iGaming projects and are ready for new challenges, please get in touch with me! Thank you! 😊 #SEO #iGaming #digitalmarketing #Google #Yandex #SEOaudit

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Is customer development feasible in iGaming Affiliate business? Indeed, it is, but not in the conventional sense. You can't employ traditional methods in this niche, as not everyone is willing to discuss their projects openly and a lot hinges on your networking abilities and work experience. Conducting a typical customer interview is only viable with people who are well-acquainted with you and trust you. The understanding of your customer's needs is derived from what you learn. This is how the concept of EarnX was conceived - our then friends and now partners observed how efficient our sales team was with our own projects, and consequently approached us with a proposal to employ us to do the same for them. We didn't manufacture the market need; we simply responded to the need that was already present.

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It happens so often with off-page SEO. Decision-makers try so hard to be smart that they become inefficient. Here is the landscape: - Plenty of agencies around + quite an overlap for tricky GEOs and topics. - Exclusive deals are nearly impossible to get, as niche agencies work with 1000s publishers and up to 50 active clients. As an operator/affiliate, you might think:   1. Let's hire juniors to manage the agencies.  2. Let's create a master db to compare the deals. It seems logical. Yet it leads to problems. Why? 1. The cheapest sites your team will select won't be reconfirmed. It will take ages to get your article live. The agency will ask for a higher price. Expect a cancellation rate of 50%. You won't think it's fun.   2. "Unique" sites your team will select with slighly pricier agencies will turn out to be unavailable. It'll take you 2 weeks to realise. The agencies will get bad cred, even though you haven't even tried them for any of the other sites, as they charge $5 more and don't make it through your fancy filter. 3. Your team is not enough into it to know who is the "real deal". Delayed process. Dodgy agencies will try to negotiate down the price for weeks with vendors. Your Dear Sir SEO "guru" will suck at topic ideation, anchors etc. To be frank, most likely your team won't be great at it either. 4. Managers need to prove their importance. All the monkey business above will make them - and you - think that you bring value. Do they? Fair agencies earn 8-15% EBITDA. Is running your team worth it? 5. Marketplaces. Your team will give them a try and end up with unused credits, annoying salespeople, and spammy articles everyone else out there has. You're entering a red-light district area of off-page SEO here. Treat your project with love! 6. Trust. For agencies, it's all about transparency. They won't share the best deals with juniors. God knows where they will be next week. Lists will follow & end up in competitors' hands. Maybe they will reach out to publishers directly. This can be tracked in Ahrefs or Majestic, yet they won't care. Off-page guys get a lot of hate & disrespect. Yet, to succeed you still need your off-page SEO done right. (Not talking about articles about burgers, UFOs & beers now) What's the solution? - Select 2-3 niche agencies. Show that you care. Create competition, obtain freedom + protect yourself from corrupt managers - Let your team do the QA. Focus on strategy + own complementary outreach Select partners well. Trust, transparency, respect With off-page SEO there's always value out there. Yet, it's impossible to hide it from the competitors. Perfect example of a service where you can't do it all in-house. It's all about finding the right partners. Yet so few out there are good at it. The message we often get is: "We do it all in-house". Even when we know that's not the case, or when we have grounds to believe that a manager works with one agency only & has some sort of private interest in it.

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📱Russian mobile gaming market compared to other markets: — Less competitors and lots of potential players ready to join in! Here are just two of our recent case studies showing how Yandex Direct can boost an app’s growth: 𝗥𝗣𝗚 𝗚𝗮𝗺𝗲: x2 more targeted in-app events with -40% cost of these events! 𝗠𝗶𝗱𝗰𝗼𝗿𝗲 𝗴𝗮𝗺𝗲:  x2.5 number of installations with 50k installations per month. And the CPI remained the same! If you want to read more details, trends and insights, you'll find them on our website → https://bit.ly/4btmEt8 #YandexAds #MobileGaming #AdTech #DigitalMarketing #YandexAdsMEA

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hello everyone!👋 I’m Mariia Kostiakova, and I’m thrilled to introduce myself, joining the LinkedIn community. it’s an exciting step, and I’m eager to connect with professionals across the industry. a bit about me: I’ve a passion for all things marketing and branding. with nearly 6 years of experience in social media marketing, content creation, and overall marketing strategy, I thrive on creating impactful campaigns and building strong brands. my expertise spans: 🌟social media marketing (SMM): crafting effective strategies for platforms like Instagram, Facebook, Telegram, TikTok, etc. 📸 photography & content creation: producing and editing visually appealing content. 📝 marketing strategy: developing SMM, content, and personal brand strategies. ✍️ copywriting: creating engaging and well-structured social media content. looking forward to sharing insights and connecting with you all! #socialmediamarketing #smm2024 #contentcreation #marketingstrategy #brandbuilding #brand2024 #marketing

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Is offline a new luxury? Yesterday, I visited the Product Coffee meet-up for the first time. These events have been conducted for more than 2 years in Kyiv. For me, it was very PRODUCTive for more than 4 hours (!): 🔵 Made new friends among colleagues. 🔵 Received book recommendations: - "EMPOWERED: Ordinary People, Extraordinary Products" by Marty Cagan - "The Real-Life MBA: The No-Nonsense Guide to Winning the Game, Building a Team, and Growing Your Career" by Jack Welch & Suzy Welch 🔵 Engaged in interesting discussions about problems in different companies, various approaches to problem-solving, the value of quality documentation, etc. 🔵 Got course recommendations (Product Leadership by Reforge). And much more! It is absolutely worth visiting, even if you are not a product manager but are connected to product creation. Thanks Mykhailo Pysarskyi Pavlo V. Anastasiia Mysliuk Mykyta Kyrychek Hanna Serednytska Mariia Sydorchuk for the discussions and valuable insights! Thanks, Takava, for the place and quality coffee! 💫 Which product meet-ups do you know that are worth visiting?

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"Your network is your net worth" Andrei Bezrukov I came across some interesting thoughts on networking and our network from former intelligence officer Andrei Bezrukov. The principle of developing business, much like intelligence work, lies in people and expanding the right connections. By maintaining our network, we not only expand our opportunities but also deepen our understanding of who we are and what we want to achieve. He highlighted three main categories of people and shared a task that should be performed regularly. 1️⃣ Who are those contacts without whom I can't do? Upon whom does my business depend? Whom can't I afford to lose? These are important connections upon which our business relies. We should ask ourselves: "Is everything going well for them? Are they getting what they want from me?" These are the people we depend on, and maintaining ties with them is our responsibility. 2️⃣ (development circle) - these are the people we need but with whom we don't yet have a working connection. These are our future contacts. They are the ones who have something we want or need to have. Competencies, connections, character traits, or resources. We should strive to establish contact with these individuals and develop relationships. 3️⃣ (productivity circle) - these are our contacts, primarily those with whom we frequently interact for work, business, and so on. It also includes those to whom we don't pay much attention. We may miss out on opportunities due to lack of attention to this group. It's important to periodically review our network and dedicate time to these connections. ⬇️ 📌 Useful Task: List these contacts and sort them every 3-4 months. Just as calibrating our goals, it's essential to understand why we need these contacts. Regularly updating the list of contacts will help you stay informed about changes and efficiently use your connections to achieve your goals. And what to do with these contacts? I once wrote about this in my Telegram channel a couple of years ago. Indeed, it was in Russian. https://lnkd.in/eaiiFKVa #networking #contacts #businessnetworking #professionaldevelopment #relationshipbuilding #networkingtips #businessgrowth #careerdevelopment #networkingstrategy #connections #businessrelationships #successmindset

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Hello network, this is a job search post 🪁 I have recently split paths with Move2Armenia, which has been a very rewarding and accelerating journey, and now I am in quest of new cooperation with long-term potential. 🥜 TD;LR Please help me match with my ideal workplace! I can build a creative department from scratch, manage digital projects, or write and edit on complex topics. I am a sensible leader and impactful producer thriving in healthy environments (who don't, ha-ha, but seriously, I know my potential and limitations). It will mean a lot if you share this post or endorse my LI profile. And if to expand on it,  💪🏼What I can do:  1. Build a content or creative department from scratch: gather the team, implement processes, and orchestrate the whole thing with taste and empathy to deliver prominent results sustainably. 2. Write and edit based on complex research — political, business, and health topics so far. 3. Manage cross-functional digital projects and teams. 👩🏼 Who I am: A seasoned manager in digital with a strong analytical mind and incessant creative ability.  My supervisors have praised my systemic approach, sturdiness, and entailed business results. The people I have managed value my dedication to setting clear priorities, expectations, and boundaries.  Job titles and spheres on my list are diverse because I love working out new things, and I am good at it, yet I prefer to do that under one company. I cherish my integrity and extracurricular pursuits, so I can only demonstrate my best in inclusive and healthy environments.  I have a Belarusian passport and reside in Armenia. 🍄 What I look for: My ideal workplace means a positive social impact, but bringing more joy and beauty to the world is equally good to go. The best stage for me to join is when a company already has a foothold in a market and seeks to secure it while continuously trying new opportunities. Sensible check-ins and articulated vision are better guidance for me than close supervision or rigorous protocols. Content Head, Project Manager, and Editor are my best fits. 🏹 How you can help: 1. Please share this post to recommend me to your network. 2. Endorse skills or write a recommendation on my LI profile. 3. Send me job openings where you think I am a match. That would be precious, and I will fetch you something lovely if your recommendation works out! Hugs, Hanna

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The Best Marketing Startups at Podim Conference 2024? 🎯 There were many innovative startups from various industries at Podim, but of course I was mostly interested in new and upcoming marketing tech. Undoubtedly there were many of them, but only a few stood out from the rest: 1. Hypefy - A revolutionary Influencer marketing SaaS that FULLY AUTOMATES your influencer campaigns. 5X ROI, 80% Time saved. 🏆 They were also the winners of PODIM Pitching Competition. They have a top notch product and a charismatic founder - the winning formula. I see nothing but success coming their way. 2. HeyReach - The best LinkedIn outbound automation tool. 1000+ weekly invites, unified inbox, advanced analytics, built for scale. ✅ 100% safety guarantee and 4.2X AVG revenue growth. We already met the founders at last year's Web Summit and had a good time together. Great guys, great product. 3. Cerebria Tech - A B2B lead database with better accuracy and more contacts than Apollo, Lusha, Snov.io, etc. 🤝 As soon as I heard about the product from their founder Dale Kirkwood, I knew I had to sign up and try it. Even though their product is still in its early stages, I can confidently say that Analyzee won't be switching to anything else anytime soon. ----- The conference was absolutely wonderful and these startups made it even better. I can't wait for Podim 2025. #marketing #startups #conference #networking

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