The best places to buy bathing suits online in 2024
Summer (and life) is too short to spend in a bad bikini
Credit:
Reviewed / Summersalt / Athleta / Boohoo
Products are chosen independently by our editors. Purchases made through our links may earn us a commission.
It wouldn't be a stretch to suggest that shopping for swimsuits isn’t anybody’s favorite activity. This goes double when you have to find a bathing suit in person, what with harsh fluorescent lighting and limited options and sizes in-store. That’s why shopping online can be the better way to go.
Shopping for swimwear online affords you a comforting kind of privacy. You can often find cuter styles, shop the season’s top trends, scour smaller brands to find something unique, find more inclusive sizes, and search for something that fits your budget. However, it does pose its own set of challenges—namely fit, quality, and an overwhelming amount of options. Since you can’t try it on first, you're stuck playing a guessing game with sizing.
To help you navigate this tricky purchase, we tracked down the best places to buy swimsuits online for all body types and budgets. From affordable to high fashion to gender-neutral and maternity styles, these are the brands that offer a variety of aesthetics, shapes, and price points. Additionally, we narrowed down retailers with the best return policies for online purchases.
1. Summersalt
The best places to buy swimwear online: Summersalt
Our favorite: The Sidestroke—$95
Sizes: 0-24
Prices: 👙👙👙
Return/Exchange Policies: 21 days
Best known for its sleek one-shoulder tops and one-pieces (also known as maillots), Summersalt specializes in the kind of Instagram-ready fashion that will make you thrilled to splash around in the water come summer.
The brand's swimsuits fit extremely well and offer long torso and booty coverage, so you won’t have to worry about a one-size-fits-all approach like you would at some other swimsuit retailers. We tried and raved about these swimsuits for their fit, feel, and shape, particularly the cult-favorite Sidestroke design.
2. Zaful
The best places to buy swimwear online: Zaful
Our favorite: Zaful One Shoulder Colorblock Ribbed Mesh Bikini Swimwear—$18
Sizes: XS-XL
Prices: 👙
Return/Exchange Policy: 14 days
Eager to add some bold colors and playful prints to your bathing suit collection? With Zaful, you'll find super-cute maillots, swimsuits, and bikinis in designs you’ve probably never seen before, plus a variety of styles to suit any silhouette. This retailer also runs frequent sales, so you’re all but guaranteed to save money on your next suit.
3. Aerie
The best places to buy swimwear online: Aerie
Our favorites: Aerie Crochet String Triangle Bikini Top—$12 (Save $38)
Sizes: XXS-XXL and 30A-38DD
Prices: 👙
Return/Exchange Policy: No time limit on refunds
Swimsuits from Aerie have the same flattering, easy-to-wear feel that makes its lingerie so comfy to wear. They also let you mix and match tops and bottoms, so you’re not locked into one suit or standard size.
Because it's a sub brand of American Eagle, Aerie also offers a bunch of added perks, such as rewards across the brands if you sign up for Real Rewards.
4. Amazon
The best places to buy swimwear online: Amazon
Our favorite: Tempt Me Two Piece Vintage Halter Swimsuit—$20
Sizes: XXS-8X, 00-38, and 00P-18P
Prices: 👙
Return/Exchange Policies: 30 days
You can already buy just about anything on Amazon so it shouldn’t come as a surprise that it’s a sweet spot to score affordable swimsuits, too.
We know, we know—you’re probably leery about buying a swimsuit on Amazon. But the truth is, you can find plenty of attractive options at a great value, and you'll get them fast via Amazon Prime. You can read tons of reviews to see what others say about the fit, fabric, and quality to find the most trustworthy suits. Not sure where to start? Consider this popular one-piece that has over 28,000 glowing reviews.
5. Athleta
The best places to buy swimwear online: Athleta
Our favorite: Maldives High Neck Bikini Top—$35 (Save $35) and Clean Medium Bikini Bottom—$30 (Save $19)
Sizes: A-DDD, XXS-XL
Prices: 👙👙
Return Policy: 30 days
For sporty swimwear great for surfing, Athleta is a must-shop. The dependable activewear brand offers an assortment of athletic swimsuits, including crop bikini tops, tankinis, one-pieces, and more. Even better, all of Athleta's swimwear is made using recycled materials, making them a great option for eco-conscious shoppers.
6. Lands’ End
The best places to buy swimwear online: Lands’ End
Our favorites: V-Neck Underwire Tankini Top Swimsuit—$83
Sizes: 0-18, A-DDD
Prices: 👙👙
Return/Exchange Policy: 90 days
For a timeless look, shop your next swimsuit from Lands’ End. Ideal for those seeking one-piece suits that aren’t too suggestive, the company's swim attire has a classic appeal that compliments virtually any age group.
7. Swimsuits for All
The best places to buy swimwear online: Swimsuits for All
Our favorite: Ashley Graham Elite Triangle Bikini Set—$41 (Save $81)
Sizes: 4-34
Prices: 👙👙👙
Return/Exchange Policy: 60 days
The name says it all. Swimsuits for All specializes in delivering on-trend swim attire for all body types. Whether you’re shopping for a V-neck one-piece swimsuit or a swimdress with underwire, you can find the look that will best suit your body.
Unsure if you’re ordering the right size? Swimsuits for All has a helpful online guide to help you find the perfect fit, no matter your silhouette.
8. Venus
The best places to buy swimwear online: Venus
Our favorite: Bandeau Bikini Top—$28 (Save $22) and String Side Bikini Bottom—$35
Sizes: XS-2X
Prices: 👙👙
Return/Exchange Policy: 30 days
For mid-priced bathing suits, Venus is an outstanding option. While the swim attire favors a more classic aesthetic, you can find some unique bikinis and one-pieces that you'll feel plenty confident in.
You can shop by style or by print/color. The site even takes the guesswork out of finding the right coverage for bottoms, since your search will be targeted based on how much visibility you want there. Venus offers an easy-to-use size chart, so you can get the most precise fit possible.
9. ASOS
The best places to buy swimwear online: ASOS
Our favorite: 4th & Reckless x Loz Vassallo Harper Ruched Bikini Bottom—$13 (Save $13)
Sizes: 00-24, XXS-XXL, and 30A-38I
Prices: 👙👙
Return/Exchange Policy: 14 days, or up to $28 with a $3.99 restocking fee
For affordable, on-trend swimwear that will make you want to buy in bulk, ASOS is everything. The sizing can be confusing, as the U.K.-based brand has a European standard, but the company's branded swimsuits are mostly true-to-size and designed to flatter a full range of body types. If you live in the United States, sign up for its premier delivery for $25 a year to get unlimited two-day shipping on everything, which is completely worth it if you're a regular shopper of the retailer.
10. Torrid
The best places to buy swimwear online: Torrid
Our favorites: Black Wireless V-Neck Tankini Top—$22 (Save $53)
Sizes: 10-30
Prices: 👙👙
Return/Exchange Policies: 60 days
Unleash your inner geek and look adorable doing it with swimsuits from Torrid. From galaxy-inspired one-pieces to Wonder Woman-themed swimsuits, you can shop entire looks or mix-and-match styles to be all your own. While the swimsuits can be on the pricier side, one thing’s for sure: Torrid’s plus-size fashion can be a terrific way to show off your curves.
11. Pacsun
The best places to buy swimwear online: Pacsun
Our favorite: Storm Reid x Pacsun Eco Pink Kensie Ribbed Sport Cropped Bikini Top—$33
Sizes: XS-XXL
Prices: 👙👙
Return/Exchange Policy: 30 days; exchange or store credit
Everything about Pacsun conjures up images of fun in the sun, so obviously, the swimsuit collection is off the hook. You can find plenty of solid color and print bikinis that look both sporty and sexy. While the line has some plus-size selections, the majority of their styles are available in sizes that may only be accessible to those with petite or small frames. Those with larger busts may struggle to find tops that deliver the kind of coverage and support they need.
12. Target
The best places to buy bathing suits online: Target
Our favorite: Wild Fable Ruffle Bralette Bikini Top—$15
Sizes: 32A-38DDD, 4-26W, and XS-XL
Prices: 👙👙
Return/Exchange Policy: 90 days (120 days if you paid with Target Redcard); 1 year for store-owned and exclusive brands
When it’s swimsuit season, make those dollars stretch and get a cute beach look thanks to Target's incredible selection of bikinis and one-piece swimsuits. Target's swim attire compliments a range of body shapes—including if you’re expecting—but they’re also well constructed so you can use them well into next summer.
13. Nordstrom Rack
The best places to buy bathing suits online: Nordstrom Rack
Our favorite: Good American Always Fits One-Shoulder One-Piece Swimsuit—$40 (Save $55)
Sizes: XXS-XXL and 32A-38DDD
Prices: 👙👙
Return/Exchange Policy: 40 days
Nordstrom Rack is a haven for fashion lovers who want designer brands at a good discount. When it comes to swim attire, this retailer doesn’t disappoint. With everything from ruffle tops to tankinis, styles really run the gamut. Even better, you can return your swim gear at either Nordstrom or Nordstrom Rack, which makes the process more seamless.
14. H&M
The best places to buy bathing suits online: H&M
Our favorite: Bikini Bottoms—$20
Sizes: S-3X
Prices: 👙
Return/Exchange Policy: 30 days with receipt; after 30 days, exchange only at current price
Looking for affordable, eye-catching swimsuits? H&M never disappoints. The fast-fashion retailer offers some of the most inexpensive and ready-to-wear swim style around. Affordable often equates to shoddy quality, but with care your H&M swimwear may last not just through the season, but indeed for years. In the chance that they don't, however, they’re cheap enough that you can pick up a few, so you’ll have plenty of options to rotate throughout the summer.
15. Boohoo
The best places to buy swimwear online: Boohoo
Our favorite: Satin Underwired Strappy Swimsuit—$10 (Save $22)
Sizes: 0-20
Prices: 👙
Return/Exchange Policy: 28 days
Similar to ASOS, U.K.-based Boohoo is all about the latest trends, and its affordable, stylish attire reflects that. If you want to mix up your swimsuit game, you'll find show-stopping sets and suits for under $30, from high-leg one-pieces to risqué lace-up pieces that'll make you feel like you own the sand.
16. ModCloth
The best places to buy swimwear online: Modcloth
Our favorite: The Tanya Crop Bikini Top—$27 (Save $22)
Sizes: 4-30, XS-4X
Prices: 👙👙👙
Return/Exchange Policies: 28 days for domestic returns; 60 days for international
Looking for something bolder and flashier than your standard black one-piece? Most of the swimsuits at ModCloth have a retro, luxe vibe. If you already obsess over the brand's vintage-style dresses and accessories, you’ll love the swim section.
There's a quirky blend of vintage-inspired styles, bold patterns, and high-waisted bottoms that look terrific on curvier frames. It's on the pricier side, but it’s worth it if you love to sport a throwback with your style.
17. Bare Necessities
The best places to buy swimwear online: Bare Necessities
Our favorites: Jewel Cove Bandeau Bikini Top—$66
Sizes: XS-XXL, 4-24, 30A-48M
Prices: 👙👙👙
Return/Exchange Policy: 30 days
Sometimes, spending a lot on a bathing suit just isn't practical. But if you don't mind shelling out a bit more for a high-quality suit, Bare Necessities is a solid option.
This retailer offers a variety of sizes but those with larger busts will especially appreciate them, as cup sizes go all the way to M. Whether you’re looking for a modest one-piece or bandeau top, you'll have a vast selection to pick from.
18. Everything But Water
The best places to buy swimwear online: Everything But Water
Our favorites: Charlie One Piece Swimsuit—$330
Sizes: 1-26, 32B-38H
Prices: 👙👙👙
Return/Exchange Policy: 21 days
Everything But Water has been around for more than 30 years and is one of the most popular brands in the swim fashion market. One of the biggest reasons? Its swim tops fit well and offer tremendous support, especially for those with D-cup busts and up. The company is also a wonderful destination for resort wear and cover-ups, including sarongs, caftans, and tunics.
19. Andrea Iyamah
The best places to buy swimwear online: Andrea Iyamah
Our favorite: Aluna Orange One Piece Swimsuit—$119 (Save $51)
Sizes: XS-XXXL
Prices: 👙👙👙👙
Return Policy: All sales final
Andrea Iyamah, founded in 2011 by Nigerian designer Andrea Dumebi Iyamah, offers exquisite swimwear influenced by the designer's African roots and has been likened to "wearable art" by fashion lovers.
The one-pieces and bikini tops and bottoms are highly structured, with distinctive, tailored cuts and finishes that make them stand out from other brands. Additionally, the vibrant color palette helps make these pieces feel truly show-stopping.
20. TomboyX
The best places to buy swimwear online: TomboyX
Our favorites: Swim Tank—$47 (Save $12)
Sizes: XS-4X
Prices: 👙👙
Return Policy: 45 days
From board shorts to swim tanks, TomboyX is a stellar option for swimsuits, especially for shoppers in search of gender-affirming pieces.
This queer-owned business, established in 2012, also offers form-fitting bras and underwear. The swimwear is made from quick-dry, eco-friendly materials with UPF 50 technology, so shoppers get an extra boost of protection in the sun.
21. Seraphine Maternity
The best places to buy swimwear online: Seraphine Maternity
Our favorites: Front Twist Abstract Print Maternity Swimsuiti—$62
Sizes: S-XL
Prices: 👙👙
Return Policy: 30 days
Maternity swimwear can be tricky, but London-based brand Seraphine Maternity delivers big time. Popular with Kate Middleton and other well-known celeb moms, this brand is great for sexy maternity lingerie and chic apparel for expectant and nursing mothers. It's an excellent destination for comfy maillots and tankinis that flatter curves.
feature
