Alberto Gestri

For marketing / communications folks in clean energy/tech, I highly recommend Akshat Rathi's book, Climate Capitalism. I just finished it, and plan to read again to take more notes. A great overview of the major tech and macroeconomic environment. Very informative and interesting! https://lnkd.in/g5EcyRzE

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PR agencies plays a very vital role in brands building, this article really presents it in a very well manner

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So here it is, the trickle down effect in real time: for those mid-sized companies that believe sustainability initiatives and reporting aren't relevant until mandated by US policy...you're very much missing the point/the bus/the electric monorail. It's not about policy, it's about global commerce. We are all connected. #sustainabilityreporting #esg #sustainablebusiness

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Very cool to see my mentor and colleague Whitney Dailey quoted in Newsweek this week, underlining the role of advertising, pr + comms to shape the conversation around the most pressing issue of our time. Anyone who knows me, knows how strongly I feel about this issue. The fossil fuels industry has leaned into clever advertising to propagate lies about plastics and climate change, fueling climate denialism and misinformation, for decades. We're nearing the end of the line, with the climate crisis accelerating at breakneck speed and the UN climate chief, Simon Stiell, recently saying we have two years left to “save the world.” Guterres’s comments signal that it’s time for the advertising industry to right historical wrongs and make decisions that prioritize the health of the planet, and ultimately people’s lives, over short-term profit. A global ban on advertising would significantly reduce the influence of the fossil fuel industry, and allow for more public/private sector investment in clean energy (which the International Energy Agency calculates is at $1.7 trillion per year). But governments also need to stop sending tax-payer-funded subsidies to the fossil fuels industry and take decisive action such as joining the Fossil Fuel Non-Proliferation Treaty (a client I'm very proud to work with), which will help to end extraction and finance a just and clean transition. There are enough existing fossil fuels to last us at least until 2050, meaning we can stop extracting now, and massively redirect towards cheap, clean and abundant renewable energy. We're at a crossroads, and the science and data shows us what lies ahead on both paths. Or to take another metaphor, we have a red pill and a blue pill. And I believe it's our responsibility as marketers to help guide society and all the stakeholders we work with (especially in business and government) towards the right pill, even if it feels like a hard one to swallow.

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Hot off the presses - Dow just released its 2023 INtersections Progress Report - outlining our progress toward our climate and energy transition goals. Learn more: https://lnkd.in/etPjEKmw #innovation #sustainability #SeekTogether

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I'm sure you're seeing many posts covering the UK race riots, the news that Tim Walz is VP Kamala Harris' pick, the slowing of new jobs, the stock market volatility, the latest bombings in Gaza and the compounding list goes on. These situations are not outside of our organizations. Employees bring their experience of them into work. They are often carrying these emotions silently and alone. Antiracism Daily pointed out that the U.S. election is about social ideology. The vote we make is less about candidates and more about a direction, an identity of who we want to be by stating who we are. Employees are navigating an unbearable emotional load between personal life, professional responsibilities and external social pressures. #Communicators, we're going through it, too. We're not immune either. I'm inviting you to be in community with other communicators who are dealing with a lot of the same things you are. Employees and leaders need guidance from you. I've put together a class based on the questions and challenges I'm hearing from communicators. We are meeting for the next three weeks starting this Thursday, Aug 8th 9am PT/12n ET to prepare ourselves and our organizations to Navigate to November. I urge you not to put it off. Get prepared. Register: https://lnkd.in/gmPmTfV9 #InternalCommunications #EmployeeCommunications #Election #DEI #DiversityEquityInclusion

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AI Killed Writing Tests So How Can You Evaluate Editorial Talent?

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The Link Between Sustainability and Long-Term Profitability Starting in July 2024, we're going to take a much closer look at the connection – the close connection – between sustainability and long-term profitability. This interconnection is becoming much more pronounced in the evolving business landscape in North America and worldwide. https://zurl.co/bjU9

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LaunchSquad has a substack called "The Cooler" that discusses issues related to communications and climate. Here's a Q&A with me that they published; I talk about cars, food and some easy things we can do to make our lives better but also support the planet. Check it out if you have a few min. Thanks Shami Barooshian Jacob Douglas for working with me on it! https://lnkd.in/gMqg8qS4

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Here at Innovation Zero to soak up sessions of systemic change, climate communications and implementation at scale. There’s a job to do but encouraging to see the range and quality of ideas already. #climateinnovation #energytransition #climatefinance

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When I joined my first PR agency, my supervisor took me to visit a major waste disposal client facing community backlash over landfill expansion. Seeing untarped trucks and roadside debris made it clear why. Our solution: mobilize a team to clean up the area while displaying high-profile signs as to who was doing the cleaning up, tarp the trucks, and avoid early morning routes through neighborhoods. Only then did we share our efforts widely and in every conceivable format. As my then-boss said, "Sometimes you have a PR problem, and sometimes you just have a problem." #PR #PublicRelations #Communication

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#communications tip: three bullet points of 60 words or less delivered in 90 seconds or less. Simplify. We all can be better at this.

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The climate transition is the "economic race of the century", but the US is behind, although it can catch up thanks to the Inflation Reduction Act, the CHIPS and Science Act and the Bipartisan Infrastructure Law. Regardless of who wins the US election, the next administration must double down. Great insights from John Morton of Pollination writing for The Hill. #climatetransition #economy #USelection https://lnkd.in/gVgSws4b

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So much movement in PR right now.

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🎉 Another big announcement and a team effort! 📚 𝑻𝒉𝒆 𝑼𝒍𝒕𝒊𝒎𝒂𝒕𝒆 𝑮𝒖𝒊𝒅𝒆 𝒕𝒐 𝑴𝒆𝒂𝒔𝒖𝒓𝒊𝒏𝒈 𝒕𝒉𝒆 𝑽𝒂𝒍𝒖𝒆 𝒐𝒇 𝑪𝒐𝒎𝒎𝒖𝒏𝒊𝒄𝒂𝒕𝒊𝒐𝒏 is now live, and you can download it for free. Focused on value measurement, not vanity metrics, and utilising the latest best practices and the AMEC Measurement and Evaluation integrated framework to demonstrate ROI in comms.   Download your copy here: https://lnkd.in/giVptTEJ   #PRStrategy #UltimateGuide #Communications #Ebook #Measurement

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How do policymakers in D.C. and those who engage them get their information? It depends on their partisan leanings. Check out the results of Avōq's research below.

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What are the trends in marketing thought leadership and how can polling give your brand an advantage? Join #B2BMarCom on May 23 to learn more.

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Read my EMA IMPACT Preview interview with Professor Shelie Miller!

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