Publicação de ACNUR, Agência da ONU para Refugiados

Tic Tac, tic tac... 😎 😅 🏖 One more to the family :)

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Elevate your game with Sportrack.io Where Talent Meets Opportunity --- Welcome to Sportrack.io, where we bridge the gap between athletes and sponsors through our innovative sports ad sponsorship platform. At Sportrack - Reskilling Athletes Careers we understand that every athlete's journey is unique. Our cutting-edge algorithm evaluates your performance, potential, and dedication, offering you a customized sponsorship plan tailored to your needs. We connect you with sponsors who are passionate about supporting athletes and investing in their futures. Our platform not only helps you cover essential sports expenses but also provides a consistent support system. Sponsors can choose to support athletes for specific durations, whether it's a few months or an entire season, ensuring you have the financial stability to focus on your training and competitions. Join sportrack.io today and transform your athletic career. Let us help you reach new heights with the backing of sponsors who believe in your dreams. Together, we can achieve greatness. --- Olga Delgado Ortega, PhD João Mota Silvino S. Carlos Gonçalves Tiago Correia Carlos Maio VOID Software Startup Leiria MBUintelligence Fundação do Desporto

It's fantastic that Caze has secured the broadcasting rights for the 2024 Olympics on CazeTv, marking a significant milestone in digital sports coverage. But also bring us some things to debate. The shift from TV to digital platforms like Twitch and YouTube in sports broadcasting is a significant change. It reflects how people, especially the younger generation, consume sports content. These platforms offer interactivity and flexibility, allowing viewers to engage and create content. The rise of broadcasters like Casemiro Miguel, "Cazé," for the 2024 Olympics on digital platforms is emblematic of this change. It shows that access to sports commentary is no longer limited to traditional TV networks, providing opportunities for young talents to reach global audiences. Additionally, digital platforms enable precise audience targeting and personalized sports experiences, creating new marketing and sponsorship possibilities for Sports Management. In summary, the shift to digital platforms is transforming sports broadcasting, offering greater engagement and access. It reflects evolving technology and audience preferences while providing opportunities for emerging talents like "CazeTv”. #UELinkedInMKTChallenge5 #CazeTv #Twitch #Youtube #Olympics2024 #TV

André Felipe, congratulations on the exceptional delivery of this project. Over the past year, I have witnessed your commitment and tireless dedication to establishing Grupo José Alves as the main sponsor of Vila Nova Football Club. This strategic partnership not only increases the visibility of our brands but also places us in a privileged position to engage with a passionate and diverse audience. The gains for brands sponsoring sports teams in Brazil are substantial. Firstly, sports, especially football, have a unique emotional appeal, creating a deeper connection with consumers. Moreover, exposure at large-scale sporting events significantly increases brand recognition. This is enhanced by media coverage and social media platforms, expanding our reach beyond the stadiums. Sports sponsorship also offers unique marketing opportunities and brand activations, allowing us to create innovative and engaging campaigns. These initiatives not only boost sales but also strengthen our corporate image, associating our brands with the positive values of sports, such as teamwork, excellence, and passion. I am confident that this partnership will be a transformative milestone for Grupo José Alves, bringing not only visibility but also fostering a stronger bond with our community and customers. #BrandVisibility #MarketingInnovation #BrandEngagement #CorporateImage #CommunityEngagement #BusinessGrowth

Lessons learned from the Share Initiative Capacity Building Action (CBA) - HOW CAN THE SPORT SECTOR BENEFIT FROM EUROPEAN FUNDS? As Head of the Share Initiative CBA promoted by the European Commission in #Ericeira I could not be more proud of the results achieved. More than 2000 people attended through a blended learning session. We gathered several European funding programmes and mechanisms that represents, as a whole, more than 550 billion euros in grants that could be applied in Mafra’s territory: it corresponds to 12,5 x the value of the PRR + PT 2030 together and Ericeira business ecosystem belonging to Lisbon metropolitan area it will have only 390 million euros for the next seven years. This money will never achieved to my sports community that is one of the largest net contributors to the sustainable development of our territory and creates welfare to my community - annually more than 2000 people is practicing surfing sports in Ericeira Surf Clube. So the money exists… and a lot. But we have another barrier to overcome: People are not aware of this reality and opportunity nor do they know how to organize themselves, what type of projects must develop, what skills they must create and who are the right partners to associate with in order to get the money because they will never make it on their own. However, after listening the CBA trainees about how the eurofunding framework works we have some interesting conclusions: - 72.4% have never submitted an application for an eurofunding programme and 27.6% who submitted, only 24.8% saw their candidacy approved by a eurofunding mechanism; - Considering the topics covered in the Ericeira CBA the trainees showed great interest in submitting a significant number of applications to the following TOP 10 eurofunding programs: * Erasmus+: 56 * Horizon Europe: 21 * EEA GRANTS: 24 * INTERREG: 19 * CERV: 18 * LIFE: 17 * Creative Europe: 16 * EU4Health: 14 * Digital Europe: 13 * Urban Initiative: 11 - Not having the knowledge or skills to submit an application, 18.1% of the trainees want to be technically trained in eurofunding programs and 63.8% showed interest in being trained and also having support from an entity specializing in eurofunding; Conclusion n.°1 - it’s strategical to socialize the Eurofunding Knowledge and increase the level of EUROFUNDING LITERACY. Its important not only to know how to get the 1.074 trilion euros available in the 40 European executive agencies (the infodays are enough) but the question is how to design the project concept that will integrate European values and societal challenges we are collectively involved and develop the holistic vision and the business model aligned with the European policies, flagships and priorities because that's where the money goes. It’s amazing why do we not invest in teaching in schools or universities including skills development in corporate sector. We have a market faileur and universities and SMES are simply sleeping on the beat.

Lessons learned from the #ShareInitiative Capacity Building Action - How Eurofunding could leverage SDG through “Sport KIC? 91.4% of the CBA trainees considered strategical the creation of #SportHub and are strongly motivated to work through collaborative initiatives to develop innovation in areas such as urban regeneration, sustainable events and mobility, tourism, mental health, social inclusion or environmental protection benefiting directly from #EurofundingProgrammes. One of the hottest themes discussed with the European Executive Agencies was “How the Eurofunding leverage the investment in the sustainable development of a region through a “Sports Collab initiatives?" and here are the conclusions: 1. Financial Support: Eurofunding provides financial resources to impactful projects align with the EU's priorities and flagships. Making the Sport Collab initiative more related to the sustainable development pillars consequently will increase the ability to raise more financial support through a cross-funding strategy. 2. Long-Term Sustainability: Eurofunding give stability and resources needed for the Collab Organizations to sustain its efforts over an extended period, ensuring a lasting positive impact on the sustainable development of a sports territory and community. 3. Scaling Impact: Eurofunding allows to scale the Sport Collab initiatives and reach a wider audience expanding worldwide the European market boundaries. 4. Research & Innovation: Eurofunding support research and innovation efforts, develop new approaches, technologies, and solutions that contribute to the sustainable development goals where technology and education are transversal. 5. Cross-Sector Collaboration: Eurofunding encourages multisectoral, multidimensional and multicultural collaboration, including organizations, experts, institutions and common citizens. This can enhance the sports organizations capabilities and skills, expand its network and consequently promotes more innovation and value added to their territory. This multidisciplinary approach also potentiates the cross-funding strategy. 6. Impact Measurement: Eurofunding often require rigorous impact assessment and reporting. This encourages the collab to collect data, transform information in business knowledge and demonstrate positive impacts in sustainable development process. Conclusion n.°2: The holistic development model centered in sports aligned with the EU priorities and a well-conducted clustering process based on the competitive advantages and the distinctive competences of a territory guided by a good local governance model and a sharing economy model are the success keys to potentiate Eurofunding. By leveraging the Eurofunding opportunities, the Sport Collab can increase the investment level and share the benefits by all, reinforce the sport organizations skills and expand its scope, as well as create meaningful and lasting multidimensional impacts within the sports community and territory.

Bernardo Besouchet's insights on the evolving digital presence of Brazilian football clubs are intriguing. It's impressive to see how strategic digital efforts translate into tangible interaction growth, despite the shifting sands of social media platforms. The decline on Facebook is particularly thought-provoking. This speaks volumes about the necessity for adaptability in the digital age and underscores the importance of targeting the right platforms to maximize visibility and engagement for stakeholders. Your grasp of data and market nuances at Samba Digital highlights the influential role of analytics in shaping the sports industry today.

It is a true pleasure to introduce our latest creation in partnership with Yanmar Holdings, Yanmar Brasil , and Red Bull Bragantino .   Our goal was to create the concept of a video that could showcase the partnership between Yanmar and Red Bull Bragantino, the tradition that is deeply connected with Brazilian and Japanese culture, the rich history of both brands, and the intensity and dynamism of Brazil (and, of course, its beautiful music). We incorporated elements reminiscent of a certain headphone campaign for the Brazil World Cup in 2014 and a certain national team campaign waiting at the airport in 1998.   The result?   Yanmar Brazil and Red Bull Bragantino joining forces in search of an innovative connection between agriculture and sports.   As brands committed to sustainability and innovation, this collaboration represents a unique opportunity to connect two different fields, yet with shared values of excellence and progress.   Both organizations are ready to showcase to the world the power and development of generations!   Because for them, football is much more than a game, it's our engine of transformation! Join us on this exciting journey.   #YANMAR #RedBullBragantino #Sustainability #Innovation #FootballIsOurEngine #BlueUnitedCorporation CC: Javier Sanz Ortiz / Takehiko Nakamura / Yuki Matsumoto / Eduardo Ulian / Leandro F. / Kazuo Taguchi / Tetsuya Okuda

🌊🌊 "IS SURFING A PASSPORT TO INTEGRATION?"🏄♀️🏄 The increasing flow of migrants and refugees often leads to a lack of understanding and social integration. The clash of cultural differences and lack of understanding can, and often does, result in these people not being able to integrate into the society in which they will live. In this sense, the Waves In You project was born in the summer of 2023, from the sensitivity of three friends (Luís - TOXRUN; IUCS-CESPU - Cooperativa de Ensino Superior Politécnico e Universitário, Michele - Fish Surf School and Mariana - Faculdade de Educação e Psicologia at Universidade Católica Portuguesa) with different but complementary backgrounds and a shared passion for the sea. Waves In You 🌊🌊🌊 is a surf therapy project 🏄♀️🏄 aimed at migrant and refugee children and young people. As the name suggests, it uses the waves of the sea as a metaphor for inner 'waves' (emotions). At sea, as in life, we can learn to surf and make the most of the good tides. How to deal with the overwhelming force of the currents or tides, but also how to accept and deal with the stormy moments. Are you curious? We recommend you read the full article in Público 📰 https://lnkd.in/gbvCYtzm