João Marques (JRM)

Great use case with Instaleap :) not just technology, we are a commiment team supporting another satisfied customer 🚀

5

I believe that my commitment to the truth and working as best as I can to create a better future for myself, previous and new generations apart from studying fashion and history extensively in my uni years, plus brands, communication advertising, many courses in anthropology and the amazing mentors I had through my life. It gives me the ability to differentiate people who work in these fields because they can change people’s lives and communicate important messages. #deforestation #landgrabbing #humanrightsviolations #corruption #violent #harassment of #localcommunities in #Brazil  🔗Link in the comments.

5

1 comentário

After 10+ years, I’m starting over again. I’m back in the founder’s seat again with NunoX.  This time, I’m taking on the problems at the root of the fashion digital design chain: materials and textiles. I’ve had my fair share of interacting with textile suppliers and designers the last 10+ years. I kept hearing the same 3 problems over and over again:  → “People in the textile industry are not all tech-savvy.” → “3D tools/design software are difficult to learn and expensive.” → “I can't see the digital textures clearly.” I started NunoX to help solve these problems:  → A scanner to effortlessly digitize physical materials.   → A digital material management software so easy to use, even your grandparents can figure it out. → Integrating AI at every touchpoint to be the best digital design assistant. Everyone’s talking about AI.  But few are talking about the potential of AI in changing the traditional textile industry. I’ll be posting updates on what we’re building here. Follow if you’d like to see what we’re up to.

52

2 comentários

Just finished the course “AI Challenges and Opportunities for Leadership” by Conor Grennan! Check it out: https://lnkd.in/dGz-GQVN #organizationalleadership #artificialintelligenceforbusiness.

18

𝗭𝗮𝗹𝗮𝗻𝗱𝗼 𝗣𝗶𝗼𝗻𝗲𝗲𝗿𝘀 𝗔𝗜 𝗶𝗻 𝗦𝗽𝗮𝗶𝗻 𝘁𝗼 𝗦𝗹𝗮𝘀𝗵 𝗥𝗲𝘁𝘂𝗿𝗻 𝗥𝗮𝘁𝗲𝘀 Zalando has chosen Spain to test its cutting-edge AI technology aimed at reducing size-related returns, which currently account for over a third of all returns. Here’s how: 📏 Smart Size Recommendations: Leveraging #AI, machine learning, and computer vision, Zalando helps customers pick the right size on the first try. Initial results? A 10% drop in returns. 🌍 Expanding Horizons: The AI-powered personal assistant, akin to ChatGPT, is set to enhance shopping experiences in English and German, providing real-time product recommendations and care tips. 🌱 Eco & Economic Benefits: Personalized size tech in Spain—and soon France and Italy—cuts unnecessary transport and returns, boosting profits and reducing environmental impact. 📈 2023 Financials Reflect Strategic Shifts: Despite a slight decline in sales to €10.143 billion and a 3.3% drop in active users and 6% drop in orders, Zalando saw a late-year rebound with net profits rising to €83 million. 🔮 Looking Ahead: For 2024, Zalando projects a 5-10% increase in sales and GMV, driven by their dual strategy of #consumer-focused innovations and marketing their logistic solutions like #Zeus (Zalando Ecommerce Operating System) to other brands. Zalando is well-known for their B2B services such us Partner Program, Connected Retail, ZMS (Zalando Marketing Solutions) or ZFS (Zalando Fulfillment Solutions). Through these B2B services, Zalando enhances its core retail operations and also positions itself as a key service provider in the European #ecommerce landscape, driving additional revenue streams and strengthening partnerships within the retail industry. 👀 What’s Next? A #virtual fitting room within a year, enabling customers to see how clothes fit in real-time, potentially reducing returns by up to 40%. 📢 What do you think about this strategies? 📢 Zalando may be experiencing a decline in its consumer base and appears to be pivoting its focus from direct-to-consumer (D2C) strategies towards more business-to-business (B2B)? #Zalando #RetailInnovation #AI #SustainableFashion #Ecommerce #RetailTechnology #FutureOfRetail LinkedIn Noticias España

23

Supporting Major Brands' Expansion Worldwide 🌐 I'm thrilled to share that as a key belt supplier to giants like Mango, Bershka, Pull&Bear and Zalando，we operating strategically from our cost-effective overseas factory base, Loostar supplies made-to-order wares at the best competitive rates. This allows partners to pour resources into extending brand presence rather than production logistics. A true win-win. Not only that, but weekly trend reports from our in-house DESIGN studio and SPAIN marketing office arm clients with need-to-know regional insights. Prompt localized designs fueled by on-point searching data is giving them clear direction! 🤝 And with adored materials like leather, PU and fabrics in heavy rotation, our collections become quick favorites wherever they land. Quality and versatility are a universal language. To stay ahead of the curve, learn about our innovations in the works or place inquiries - we're always glad to strategize growth together! 💫 #wholesalemanufacturing #europeanbrands #costefficiency #overseasproduction #marketIntelligence #beltfashion #materialsourcing #Loostar #customersfirst #fashion #fashionaccessories #trends #newdesign #sustainabledevelopment #sustainablefashion #belts

2

Let's also add 🚫 Claiming to be women's empowerment leaders yet having their female athletes to compete in their underwear 🚫 The biggest anti-ad is when your sponsored athlete complains of blisters while running in your shoes 🚫 Sub-par Web experience 🚫 No clear differentiation strategy between DTC and marketplaces in #ecommerce 🚫 Blindly going after athlete's following count instead of their alignment with the #brand in recent collabs. #nike

5

1 comentário

POST 1: Hello everyone! I decided to start sharing in real-time the steps I've taken and am currently taking to create a fashion brand of women's bags with the concept of "Made in Italy" together with my wife Katarina. I'll also share my thoughts and lessons learned from the ups and downs in business, self-reflection, and personal growth. Let me start with a brief story of how our luxury bag brand was born. In 2018, we founded a family business in the gifts for lovers niche and went through a lot of obstacles, highs, and lows. The constant ups and downs due to the changing market situation, seasonality of the business, and huge risks exhausted us and led to severe burnout. It was truly a "bloody affair." One day in 2023, my wife Katarina, driven by her passion for fashion, decided she wanted to start a business for women. She decided to focus on women's bags. At that time, I was still working on our first gift brand, trying to find a strategy that aligned with my principles and had great potential. How it all started - Katarina found ready-made women's bags from manufacturers in Italy and, after a brief consultation, launched sales under her own brand (OEM production). Given our previous experience with launching, the first sales came quickly, although they were far from as high as at the start of the gift brand. Returning to gifts - At some point after a thorough analysis of the gift brand, I realized that the path needed to achieve the desired scale in the gift business didn't appeal to me. We decided to conclude the development of the gift brand. It was a matter of personal preference, as the market has its own potential. Creating gifts at factories in China taught me a love for creating unique, high-quality, and meaningful products. Our customers felt it, and we sold similar products at prices sometimes twice as high as the market, justified by our high production costs. The Chinese factory even upgraded its production process to improve the quality of the products for us. We achieved that goal. Turning our attention to Katarina's luxury bag brand, after a deep analysis of the market and trends, product development, and conversations with people in the fashion industry, I realized that I liked it and saw the volume and potential in it. I approached Katarina and said, "Let's make something great out of this." Although we had experience in creating and selling brands, fully diving into a new area about which we knew very little (honestly, at that point, we knew nothing about fashion) was like jumping off a cliff into cold, unknown waters, and that's exactly what we did. This marked the beginning of our new exciting journey together. Thank you for reading. I believe that tracking the progress of a project is always interesting. Next, I will describe the specific challenges we faced. Tackling new complex problems and finding solutions is always exciting.

4

1 comentário

🚀 AI: The Game-Changer in Retail (and life)! Last month, I dived into the world of AI with an intensive class at Nova School of Business and Economics's Digital Executive Education Program. Fast forward, last week I was back at it again with a focused workshop on solving real-world problems at Recheio with Miles in the Sky! 💡 From devising marketing strategies to creating product roadmaps, we did it all in record time. It felt like having an extra team member, one that learns and grows with you. 🛒 Imagine walking into a supermarket where shelves restock themselves, customers get real-time personalized recommendations, and efficiency is the name of the game. That's the power of AI in retail! 🔮 These experiences have shown me the future of retail, and it's clear - those who embrace AI will lead the way. Here's to shaping the future of retail together with our new team member, AI! Thank you for the workshops Leid Zejnilovic, Pedro Santa Clara and Bernardo Quaresma Fernandes. Jerónimo Martins Pingo Doce #AI #Retail #Innovation #DigitalTransformation

56

NFC LISBON RECAP 😍 It was a pleasure speaking on a panel hosted by Future+ on Generative AI, Shaping Fashion, Art, and Cultural Experiences with Nataliya Grimberg, Adriana Krawcewicz, and Katie Henderson. We delved into several fascinating topics, focusing primarily on the advantages and challenges of generative AI in the fashion industry. We also tackled the perennial question of whether AI will replace our jobs. I enjoyed sharing insights about an exciting project we are working on:- a groundbreaking gaming company leveraging generative AI tools. In this game, players can design and sell their outfits on a community-driven marketplace. This game serves as the perfect testing ground to identify popular styles before moving to sustainable physical production #watchthisspace As for the fear of job replacement, it’s clear that roles will evolve. Embracing and adapting to new technologies is crucial for businesses. It's our collective responsibility to stay agile and keep pace with these advancements or risk being left behind. Digital transformation is happening at an unprecedented speed, and I couldn't be more thrilled about its possibilities. Halli Thor Bjornsson Nicole Kane Alice Khor Jade How Paulina P. PhygitalTwin #digitaltophysical #gaming #ugc #creatoreconomy

54

8 comentários

Community: the essential element of a strategic brand management strategy A few days ago, I celebrated a significant milestone with LinkedIn. (Yay!!! 😎🥂 Thank you team for having me in your Top Voices and to all of you for reading my posts). 20 yrs of close relationship gave me the possibility to grow, to get in touch with thousands of Professionals and to exchange perspectives on interesting topics. The reflection I am doing since a while is: is it impossible to create a brand without a community, a supporters foundation that can help it to scale? When I read that Walmart implemented a metaverse project including social media influencers in live streaming 2sell the current brand product offer, it comes by itself that it is a statement of recognition about the power of creating buzz, not necessarily word of a mouth around a product, but certainly creating a visibility opportunity. As I am analytic by nature, I would love to get the traffic conversion data from social media platforms to the metaverse platform to get a full pitcure. I am not buying that a social media, even the youngest one, might attract the same audience in the metaverse. Meanwhile, successful influencers are creating awesome brands with many customers and followers are on the rise. Starting from the most entrepreneurials Kim Kardashian's Skims to Kyle Cosmetics to Charli D'Amelio or Mr Beast, to other emerging Europeans such as Goovi, Veralab, Audrer, The Attico, La Semaine Paris, Rouje Paris, Musier Paris, Aime, Amlul, It's lava, Naturally Pam, etc. just to name a few. We arrived to a point that C2M surpassed the term D2C in e-commerce. The supply chain model C2M arrives from the heart of marketplace land aka China. It means when a manufacturer uses vast amounts of social media data and consumer digital activity (e.g. web & Apps) to accurately identify consumer desires and predictable needs and precisely tailor new product design and production quantity. This gives extremely fast time-to-market for new products, high and predictable demand and hence precisely measured manufacturing runs to maximize full price sales and margin (profit). This is the reason why there is a huge bet on retail media to collect this golden insights. Creating a brand community is a huge investment of time, money and efforts because the digital space doesn't allow space for a break. It requires sometimes the introduction of rules and moderation efforts too. Successful traditional brands have got the advantage to create their foundation decades ago. Sometimes they have 2 face with young customer shift which challenges them, anyway if they are able to address it successfully, the brand continues to keep an important evaluation. Just to give you an idea, Hermès brand has been evaluated $30.2 billion. My concern is oriented to the existing low appealing brands. We assisted to various turnarounds in fashion, furnitures, beauty and oftenly they failed. How do you see the future of Supreme?

12

7 comentários

The BORA range of products.....

1

" 𝘈𝘷𝘰𝘪𝘥𝘪𝘯𝘨 𝘵𝘩𝘦 𝘔𝘪𝘮𝘰𝘴𝘢 𝘔𝘦𝘭𝘵𝘥𝘰𝘸𝘯: 𝘞𝘰𝘳𝘬𝘱𝘭𝘢𝘤𝘦 𝘌𝘥𝘪𝘵𝘪𝘰𝘯" As a child, I was fascinated by the "touch-me-not plant", scientifically known as Mimosa pudica. Its compound leaves fold inward and droop when touched or shaken, reopening a few minutes later. I was awed by the very nature of this plant to immediately react to stimulus. But let's be honest - sometimes we humans can act a little too much like that sensitive shrubbery, don't we? An email out of the blue sends you into a tailspin. A colleague's comment in a meeting leaves you feeling defensive. Our natural instinct is to shut down, just like those delicate Mimosa leaves. But as rational, thinking beings, we have the power to do so much more than just react. So how can we cultivate the ability to respond, rather than simply react, when the going gets tough? Few Ted Talks that I found helpful to strengthen my ability to respond (links in the first comment): 1.   𝗡𝗶𝘀𝗵𝗮 𝗟𝗼𝗯𝗼: 𝗥𝗲𝘀𝗽𝗼𝗻𝗱: 𝗗𝗼𝗻’𝘁 𝗿𝗲𝗮𝗰𝘁: In this inspiring talk, Nisha Lobo shares her perspective on responding rather than reacting. She emphasizes accepting oneself and appreciating individuality, free from discrimination. Nisha encourages us to trust our instincts and make positive changes without conforming to societal norms. 2.   𝗛𝗼𝘄 𝘁𝗼 𝗺𝗮𝗻𝗮𝗴𝗲 𝘆𝗼𝘂𝗿 𝗲𝗺𝗼𝘁𝗶𝗼𝗻𝘀 : Explore techniques to identify, understand, and regulate your emotions. This talk delves into the possibility of controlling emotions and provides valuable insights on emotional management. 3.   𝗛𝗼𝘄 𝗺𝗶𝘀𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻 𝗵𝗮𝗽𝗽𝗲𝗻𝘀 (𝗮𝗻𝗱 𝗵𝗼𝘄 𝘁𝗼 𝗮𝘃𝗼𝗶𝗱 𝗶𝘁): Katherine Hampsten discusses why miscommunication occurs frequently and offers strategies to minimize frustration while expressing ourselves more effectively. The ability to move from reaction to response is a superpower that can transform both your professional and personal life. So the next time you feel those metaphorical leaves start to fold, pause, breathe, and show 'em what us humans can really do. 𝑺𝒉𝒂𝒓𝒆 𝒚𝒐𝒖𝒓 𝒔𝒕𝒐𝒓𝒊𝒆𝒔 𝒊𝒏 𝒕𝒉𝒆 𝒄𝒐𝒎𝒎𝒆𝒏𝒕𝒔 𝒐𝒓 𝑫𝑴 𝒎𝒆 𝒇𝒐𝒓 𝒂 𝒄𝒉𝒂𝒕 𝒐𝒗𝒆𝒓 𝒗𝒊𝒓𝒕𝒖𝒂𝒍 𝒄𝒐𝒇𝒇𝒆𝒆! ☕ Follow #CareerEspressoShots for more such posts !

16

4 comentários

Future of engagement is here!

4

Seven years ago we began to talk about omnichannel inside the company, all of us involved knew WHAT we wanted and had an idea of ​​HOW to achieve it, but it has been the WHY that has helped us to reach the stated vision. The WHY together with the creation of strategic models for the integration of channels, points of contact, supply sources and optimization of the commercial ecosystem. The WHY along with the adjustments to the paradigms, processes and architectures that did not end up being as they were originally conceived, much less after a pandemic that changed not only our business but the entire world. The WHY together with the inspiration, commitment, talent and perserverance of a group of people who have materialized the ideas. The WHY together with the support and capabilities of a group that will reach its 90 years of existence being a reference in its sector, innovating and conceiving new business models aligned to today's world. There are still many steps to take but the outlook and the benefits for both our end consumers and our channels look clearer now. We've developed a mindset based on agility, growth, resilience and we strengthened our advantages to make them part of a strategy that will keep us competitive, motivated and focused to continue taking Flexi to the places where it deserves to be. Today an important part of our consumers can already carry out cross-channel operations and starting next year the experiences will be enhanced. We continue sowing but at the same time harvesting. I would like to list everyone who has made and continues to make this possible, but the list would be quite long and from here I can only express my sincere gratitude for their enormous effort and for making dreams come true. P.S. And yes, in fact, as Simon Sinek has said, it will always be important to start with WHY.

44

12 comentários

My time with Zalando has come to an end and my professional focus shifts to sustainability policy. I have been reflecting on two topics which I engaged in so deeply, but now I will be watching from the sidelines how the pioneers in the consumer goods sectors solve these issues: 📊 Purchasing Practices📊 Delivering net zero will require organizations to be even more agile in their buying processes, responding more accurately to consumer demand while also identifying lower impact products and services. Achieving this could include unpopular changes to sourcing and merchandising strategies such as more 'dynamic' commitments with suppliers and requiring shorter lead times. Hopefully it may even involve disrupting fashion’s fetish for seasonality by scaling made-to-order, never-out-of-stock and pre-order business models. However, there is a guard rail to watch out for: to meaningfully improve the working conditions in fashion’s tentacular supply chains requires the opposite behavior: stability, reliability, long term commitments and dependable partnerships. While it is challenging to be both agile and reliable, the two are not mutually exclusive, and I look forward to seeing how bold leadership can deliver impactful strategy changes. 💾 Sustainability Data💾 Data to substantiate Green Claims, Emissions Data, LCA Data, Data on consumer behavior, audit reports, lab reports, loss rates, digital twins and more. Consumer goods sectors are drowning in sustainability data requirements and are blocked using outdated technology. Regulators will not be building all the required pipelines and standards to move data between industry operators. Existing tech providers and industry bodies are mostly lacking the expertise while tech grow-ups are struggling to scale in a fragmented marketplace. I will be excited to see which centres of gravity start to form and which organisations show leadership in powering this sectoral transformation by unifying this desperate ecosystem. ✊ All power to you who continue solve these problems. Your work will ensure the sector thrives in a future that is both lower impact and more regulated.

119

6 comentários

✨ A Resonant Recap of The HR Summit ✨ A little while ago, I had the privilege to stand before a vibrant community of HR professionals at The HR Summit in Porto, sharing our perspective MediaMarktSaturn on "Employee Experience: Bridging the Gap Between Concept and Measurement". I invite you to have a look at the interview with the exceptional M. Tamra Chandler. You can find the full interview over here: https://lnkd.in/dHpdPfvF. 🎥 Unveiling Employee Experience (EX): This interview navigates the complexities of EX. We tackled important questions: What constitutes EX at its core? How can we craft and share EX stories that captivate and connect across different cultures and an expansive workforce of around 50,000? 📈 Measuring the Immeasurable: We dived into the empirical side of evaluating EX, discussing how MediaMarktSaturn utilizes the Net Promoter People (NPP) survey. It’s a deep dive into transforming employee feedback into meaningful, strategic action. 🚀 Energized by Interaction: The Summit was indeed inspirational, rich in collaborative dialogue and shared knowledge. A warm thanks to M. Tamra for her invaluable input, enriching the discourse with her profound insights. Embark on this visual recap with us. #HRSummit #EmployeeExperience #MediaMarktSaturn #HRInnovation #Leadership

75

4 comentários