O que você faz se o feedback do seu cliente é crítico e precisa de atenção urgente?
Quando você está no gerenciamento de contas, receber feedback crítico de um cliente pode parecer um soco no intestino. No entanto, é crucial abordar a situação com uma cabeça nivelada e uma postura proativa. Isso significa deixar de lado qualquer defensividade inicial e focar em entender as preocupações do cliente. Lembre-se, o feedback é uma ferramenta valiosa para o crescimento e melhoria. É uma oportunidade de refinar seu atendimento e fortalecer o relacionamento com o cliente. Seu objetivo deve ser tratar as questões com urgência e demonstrar seu compromisso com a satisfação do seu cliente.
Assim que você receber feedback crítico, é importante reconhecê-lo prontamente. Isso não significa que você precisa ter todas as respostas imediatamente, mas você deve deixar seu cliente saber que seu feedback é ouvido e levado a sério. Uma resposta rápida pode evitar que a situação se agrave e mostra que você está atento e responsivo. É uma boa prática agradecer ao seu cliente pelo feedback e garantir que você está trabalhando para resolver suas preocupações.
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Always acknowledge (as immediate as possible) client's feedback, even if you don't have a solution to their problem right away. If a client knows you are aware and working on it, they will more apt to have patience as you attempt to correct their issue. When they don't even know if you seen their feedback is when frustration and anger can set in.
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Cuando los comentarios de un cliente son críticos y necesitan atención urgente, primero, respiro hondo y mantengo la calma. Escucho atentamente al cliente, sin interrumpir, mostrando empatía y comprensión. Tomo nota de cada punto que menciona y le aseguro que su feedback es valioso. Luego, trabajo rápidamente con mi equipo para identificar la causa raíz del problema y desarrollar una solución efectiva. Me mantengo en comunicación constante con el cliente, actualizándolo sobre los avances y asegurándome de que se sienta escuchado y valorado. Finalmente, hago un seguimiento para garantizar su satisfacción y fortalecer nuestra relación.
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The first step in making progress with respect to finding the solution to any problem is to acknowledge that there is a problem to begin with. Customers are King and they must be heard at all times. Not all feedback comes from a place of love for companies or businesses but acknowledging that feedbacks however bad, good or in this case, critical are opportunities upon which improvements can be made, is the first thing a great customer centered business should be focused on. This requires a lot of intelligent listening and inept concurrent thinking in order to be executed successfully; skills that are invaluable in customer relationship management.
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Well if it's too critical we need to digest first why, when, where and how, or are you part of the scene then establish the main objective, think of all the possible solution and apply the best into action plan, urgent does not excuses us to evaluate the scenario with caution, It is better to justify once than to make a millions worth of corrections.
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I have never until now received critical or negative feedback from my client. I usually see for myself what could be done better. But should it ever happen I will listen carefully and discuss it. We all learn from mistakes. So should something go wrong, there is always an opportunity to do better. Feedback can be positive out of courtesy, or negative because the customer wants to express general frustration. It is not always something you can rely on, or be discouraged. The most important thing is a good relationship with the customer, because then the mistake is not immediately tackled and magnified so much.
Depois de reconhecer o feedback, seu próximo passo é reunir o máximo de detalhes possível. Isso envolve fazer perguntas esclarecedoras para entender completamente as preocupações do cliente. É essencial saber exatamente o que deu errado do ponto de vista deles. Isso irá ajudá-lo a elaborar uma resposta completa e eficaz. Seja paciente e ouça ativamente; Quanto mais informações você coletar, mais bem equipado você estará para resolver o problema.
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Ask Clarifying Questions: Seek detailed information to fully understand the client's concerns. This ensures you address the root of the problem. Listen Actively: Be patient and attentive while gathering details. Active listening helps in building a complete picture of the issue. Document Everything: Keep a record of all the information gathered for future reference and accurate problem-solving.
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After acknowledgement of customer feedback need to be clarified about the concern of customer. In my experience, visiting in person and meet with customer on ground situation, patience hearing with great care collecting information and providing efforts to resolve the issue impacts on customer mind positively, in most cases customer became more loyal towards the company afterwards.
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The ability to gather the right kind of data to enable one deliver the right solution to problems is as critical a skill as any. Data driven decisions are so important that any decision made outside data is bound to be ill advised and could have negative consequences on events as a whole. When critical feedbacks are given, the next question that a CRM should ask is what are parameters relating to this issue that caused the problem in the first instance. Subsequently, the nature of the problem, the factors that led to the problem, information necessary to resolve it and steps to be taken to resolve the problem are all questions that must be answered before any attempt to resolve issues is made.
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Make notes and confirm that what you have understood is what they and or you are trying to communicate for example ..so am I correct in understanding that your issue for example is x y and z? This automatically shows that you are taking this all seriously and shows especially ... that you are listening continue to ask questions key questions as this is paramount if you want to progress to a satisfactory stage..where both parties are happy and with next steps obviously this is something that has to be communicated..
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Recopilar detalles de manera efectiva es fundamental para abordar comentarios críticos de los clientes de manera rápida y profesional, demostrando así tu compromiso con su satisfacción y bienestar. Identificar el problema principal: Determina cuál es el problema principal que el cliente está enfrentando. A veces, los comentarios críticos pueden abarcar varios problemas, pero es esencial identificar el que tiene el mayor impacto o urgencia.
Depois de coletar todos os detalhes necessários, reserve um tempo para avaliar o feedback internamente. Discuta com sua equipe para identificar onde as coisas podem ter saído dos trilhos e como você pode evitar esses problemas no futuro. Essa revisão interna é fundamental para entender as causas do problema e desenvolver um plano para resolvê-las. É também uma oportunidade para reforçar as melhores práticas e garantir que todos estejam alinhados no caminho a seguir.
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Taking all information's from customer need to evaluate the feedback internally. In my experience I like to involve expertise from local and global teams analyze minutely and try to understand the root causes of problems on that situation teammates are became more confident about their service and products performance.
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Internal Review: Discuss the feedback with your team to identify where things went wrong and how to prevent future issues. Root Cause Analysis: Understand the underlying causes of the problem to develop effective solutions. Reinforce Best Practices: Use this opportunity to align the team on best practices and improve internal processes.
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The main focus is to understand what needs to be actioned and to notify all relevant parties so as to make sure that the root cause has been addressed..this will allow the issue to be resolved in the time that is set out and that the customer agrees with ..
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Evaluar la gravedad y la urgencia: Determina la gravedad y la urgencia del problema en función de la información recopilada. Esto te ayudará a priorizar la respuesta y asignar los recursos necesarios para resolver la situación de manera efectiva.
Formular uma resposta bem pensada é fundamental para gerenciar o feedback crítico de forma eficaz. Essa resposta deve abordar as preocupações específicas levantadas pelo cliente e descrever as etapas que você tomará para resolver os problemas. É importante ser transparente sobre o que pode ser feito, quanto tempo levará e quais são os resultados esperados. Uma resposta clara e concisa pode ajudar a reconstruir a confiança e mostrar ao seu cliente que você está levando o feedback dele a sério.
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Be Transparent: Clearly address the client's concerns and outline the steps you will take to resolve the issue. Set Expectations: Inform the client about the expected timeline and outcomes. This helps manage their expectations and rebuild trust. Concise Communication: Keep your response clear and concise, focusing on actionable solutions.
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Critical thinking is crucial to responding to critical issues. Without logical, well thought out answers to problems, escalation of issues is inevitable and it could be almost impossible to restore or achieve customer satisfaction.
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A clear response is then needed so that it is clear to the client exactly what steps you are going to take to effect a satisfactory outcome.. this may include drafting in other heads of department in order to manifest the severity of the issue .. as ... if we don't look after our clients ... our competitors will... making sure that the correct steps have been implemented to effect the resolution of the issue will secure your client and build trust ...the most important thing in all of this... nuff said
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In my experience, crafting a thoughtful and strategic response is key. I take the time to outline the steps we are taking to address the issue and provide a clear timeline for resolution. This response not only reassures the client that their concerns are being addressed but also demonstrates our commitment to transparency and accountability.
Tomar medidas decisivas é crucial depois de formular sua resposta. Isso significa implementar as soluções que você descreveu e manter o cliente atualizado sobre seu progresso. Não basta apenas falar sobre o que você vai fazer; você precisa seguir com resultados visíveis. Agir demonstra seu compromisso em resolver o problema e melhorar a experiência do cliente. Certifique-se de que suas ações sejam oportunas e que atendam efetivamente às preocupações levantadas.
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The corrective measure should implement and show the changed and updated result to the customer so that they can realize the efforts of company to satisfy the customer and rebuilt the trust .
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When faced with critical client feedback needing urgent attention, respond promptly to demonstrate responsiveness and empathy. Listen carefully to understand the issues clearly, seeking clarification as needed. Offer a sincere apology where appropriate and propose actionable solutions to resolve their concerns swiftly. Implement necessary changes promptly and communicate these actions transparently to the client. Follow up to ensure satisfaction and gather further feedback, demonstrating your commitment to addressing their needs effectively and maintaining a positive client relationship.
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Implement Solutions: Act on the outlined steps promptly to resolve the client's concerns. Update Regularly: Keep the client informed about your progress. Transparency reinforces trust and shows commitment. Ensure Effectiveness: Make sure the actions taken effectively address the issues raised by the client.
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Taking action in a timely fashion .. including the client in the communication and keeping them abreast of what you are doing.. is important as it allows the client to understand what sort of a company they are dealing with ..coz in the end ... We ARE the company.. and how we demonstrate this though our work ethic not only builds trust but can also effect cross selling when it comes to our company products and services ..which is afterall what we are about .. important to magnify this I think .. don't you agree ?
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One thing I've found crucial is taking immediate and effective action to resolve the issue. Once a plan is in place, I ensure that the necessary steps are implemented promptly. This might involve coordinating with different departments, making necessary adjustments, or providing additional resources to rectify the problem quickly.
Por fim, acompanhar seu cliente após a tomada de uma atitude é essencial. Isso mostra que você não está apenas interessado em uma solução rápida, mas está comprometido com a melhoria contínua e a satisfação do cliente. Peça o feedback deles sobre as mudanças feitas e se houver outras preocupações que eles tenham. Um acompanhamento é uma chance de confirmar que a questão foi resolvida a contento e fortalecer o relacionamento daqui para frente.
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Time to time follow up of client is much important for their satisfaction. On that way a collaborative, win-win situation built.
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Confirm Resolution: Check in with the client to ensure the issue has been resolved to their satisfaction. Seek Additional Feedback: Ask if there are any further concerns or areas for improvement. Strengthen Relationship: Use follow-ups to show ongoing commitment to client satisfaction and continuous improvement.
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Once you "put out the fire", it is time for you to let them know what steps you will be taking to ensure that this does not happen again. No system is fail proof, but establishing confidence after a "critical incident" is key to an ongoing partnership.
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1. Protect yourself from artificial emergencies. Validate whether it is truly an emergency or just artificial pressure. What if the task cannot be done in the suggested time? Is there an impactful fallout? 2. If real, (must) crystallize in-scope and out-of-scope. i.e. limit or fix the scope to ensure finite effort in finite time. 3. Negotiate heavily on true (finite) deliverables that deliver maximum value/impact. 4. Rally/borrow experts and mobilize the right team rather than brute force. Develop a half-page or one-page business case that outlines criticality and finite scope and conveys impact (+ve/-ve) to ease the conscription of SMEs.
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I feel that clients prefer it better when partners address and correct problems rather than make excuses. As I stated prior, "putting out the fire" is the inital step, but learning from the experience is the most important one. As a leader/manager, use these unfortunate events to improve your business model and delivery processes. Approach these events (hopefully very few of them) as farmers approach controlled burns: a way of preparing the fields for the next season's planting. Good luck!
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