Quais são as práticas recomendadas para criar conteúdo fácil de traduzir e localizar?

Using simple language is non-negotiable. What's the point of writing something that your audience can't understand. People often believe that if they use fancy vocabulary, their audience would be interested. But in reality, it's the other way around. The more you are able to make your audience understand, the better it is.

For starters, take a look at what's going on here. LinkedIn has used AI to write a ton of articles, then they asked users to chime in where they have expertise. They encouraged sharing and put a carrot out there for you taking the time to write content, human content, for them. Then, they have more humans indicate which content is the best. This? All sorts of brilliant from a content generation plan. And the methods to evaluate it should result in a TON of really good content. I say well done LinkedIn!

In today's time, so many people are creating content and trying to stay on top of the game. If you have to stand out, you need to actually stand out. Formatting is the one thing that your audience will love, especially in long-form content. Nobody wants to read boring content that has no space and format. Stay up to date with the formatting trends and see what other creators are doing. Keep looking for content and it's formatting everywhere.

I saw someone make a monster mistake with respect to culture. They used an emoji of an open hand, like stop. Except for Greeks, this is basically the equivalent of giving someone the middle finger. Whenever you translate, especially if you used software, have a "local" read it. You'd be amazed at what you might find.

Translation tools a pretty good, but I only use them for the first 80%. After that, I have a "local" person read the text. Literal translations come off as not caring about the reader to put enough time into properly translating to their language.

Maintaining your content is another non-negotiable. The audience loves someone who stays on top of the trends. You have to stay updated with what's happening around you in the market. People should feel the difference in your tonality, way of writing and adding value to your feed.

Most everyone knows creating new content at regular intervals is key. But what people also forget is that existing content needs attention too. Is the info outdated? Can it be added to? Is it still correct? Does it express an opinion that's insensitive now as compared to when it was first written? And the most important, for me... can you add to that content with new, additional content on that same page?