Veja como você pode mostrar seu valor e impacto como redator por meio da avaliação de desempenho.

Leveraging KPIs such as conversion and click-through rates not only validates the impact of your content but also highlights your strategic approach to copywriting. By presenting these metrics, you underscore your role in driving measurable business gains, proving that effective copywriting is an essential asset to any marketing strategy. This data-driven evidence showcases your ability to convert words into action, enhancing your professional credibility.

You have no idea how many copywriters forget this step of the process. If you don’t track KPIs effectively, you aren’t sure if your copy is working. Not only does it make you look more professional in a freelance setting, but it’s not a good idea to go without those pivotal results. If you know your results, you’re able to adjust your copy to find out what works best. A/B testing is also good for this step.

Big words not enough, show me the numbers. Show me the sales going up. Show me more people clicking, reading, doing what you want. That's how you know the words are working. Numbers tell the real story.

If your content is directly tied to conversions or sales, showcase the numbers! Demonstrate how your copywriting efforts contributed to increased sales or lead generation.

Proving your worth as a copywriter? It's like showing off a new dance move. You gotta have the numbers to back it up. I track everything, clicks, conversions, you name it. Tools like Google Analytics show the hard facts: my words sell. And I make sure clients see it in living color with monthly reports. It's not bragging if it's true, right? Keep it simple: "Look, your sales spiked here, that was my campaign." That's how you turn heads and keep them nodding along to your beat.

Client feedback is awesome! It shows what you do well, like understanding their brand or boosting leads. Use their praise to build your reputation and prove your copywriting skills are top-notch!

Listen to what your customers say about you. Did they like your work? Did it help them sell more stuff? Make more friends? Get more people to visit their website? Ask them for their thoughts. What did they like best? What could be better? Their words are like gold. Use them to show others how good you are.

Here's a summary of this paragraph: Show them your best work, the stuff that made clients happy. Tell them stories about the problems you solved with your words. Show them the numbers. Did your words make them more money? Did your words get more people clicking? That's what they wanna see, not just pretty words, but words that work.

Cuando trabajas como redactora, a veces no basta con escribir tus propios textos, sino que tienes que relacionarte con la tecnología y trabajar con otros profesionales. Todo el mundo habla de la IA, pero pocos miran hacia los puntos que hay que controlar: el contenido creado por ChatGPT también se detecta y ya no vale el uso de herramientas antiplagio normales. Porque si una herramienta puede detectar un contenido creado con IA, Google también. Así que si el objetivo es de posicionamiento en buscadores, debemos de evitar ChatGpt y controlar que nuestros colaboradores tampoco incurran en este error.

Sharper skills = More opportunities I believe that learning should never stop as a copywriter. Even if one claims to be experienced the core reason for this is the changing trends in audience behaviour and the rise of new technologies such as AI. Here's how you can boost your learning; - Enroll in a value-packed course - Read a book and put the knowledge into practice - Watch educational content on platforms like YouTube (which is free) - Participate in copywriting workshops - Learn from your senior copywriters. The more you learn, the more fresh ideas you can generate for your projects. Don't forget to put your learnings into practice.

Exactly! That's what the big bosses care about. So, connect the dots for them. Make it easy to see how your words can make their company more money. That's how you become more than just a writer, you become a partner... A trusted advisor.