Quais são as melhores estratégias para traduzir conteúdo técnico em vários idiomas?

Don't believe the hype! AI translation can fail. ❌ 7-step guide to Flawless tech translations: 1. Expert team:Native speakers + tech knowledge = accuracy. 2. Glossaries & guides: Define key terms & maintain a consistent voice. 3. Choose your weapon: Speed? Use MT, but double-check! Accuracy? Human translation is best. 4. Go local! Adapt content to culture & regulations. 5. Tech to the rescue: Use translation memory & CAT tools to save time & ensure consistency. 6. Double-check everything: Rigorous reviews are key. 7. Write for the world: Clear, concise, jargon-free content translates better. P.S. Share your translation tips below!

In the context of Technical Content, it's also important that you clearly define the personas within your targets. It will be important to understand the personas that will be using the material because you might discover other dimensions that might not normally consider. A great example - there's some markets where the maintenance team are mostly ex-machine operators, and thus they might prefer a translation that is less about the reasoning and more about doing.

Each market and language may need specific terminology for your content hence you need to focus on which target markets you’re going to sell into and use professional translators to ensure proper language is used. Maintaining the content over time is important and a common pitfall to avoid

Understanding the Lingo of your target audience is important. Always do a competitor analysis to see how tough or easy the language is. Try to use more illustrations as the amount of text reduces and focus on the functionality increases.

Normally many technical, scientific publications, papers, etc. are written in English. However, there are many engineering/scientific publications written in different languages. If a work is to be translated into a specific language, it must undergo extensive revision. One must be aware that a word or sentence in another language could change the meaning or meaning of what one intends to express. Many people tend to use language automators [AUTOMATONS] to translate to another language, but are they sure that the translation has retained the original message? In an organization an original text was referred to a DIGNATARY, a translator [automata / etc...] translated it as MERCENARY, a radical change in the original meaning and context

The difference between a literary translation and the conversion of technical documents cannot be done without "technological" proofreading in fact the context, the rules inherent to the countries and the operating methods can diverge and in this case what may seem obvious and explicit has some become cloudy or subject to confusion and errors. Get back in tune with the context

In my experience, I think this is easy to over engineer. If the content is lower value or not getting seen by too many people, you can lean on AI and see if a human can review. For anything high reach or high value, I find it's best to work with a translator and SME. They know how to localize the content and make it sound real vs. strange. Without it, you risk losing authenticity and causing confusion. What's the point of creating something for another market if it doesn't make sense to others or repels them?

In the 15 years I have been doing technical translations for marketing material, I find that the best solutions are hybrid. Now with AI it's a lot faster to de a decent machine translation to get the initial content. I then engage the key technical people from the target markets to review the material. Often, we need to make decisions that only humans can make on what specific word to use. For example, I have worked on translations where a mechanical component goes by a different name in different countries in S. America. Although they are all Spanish words, the decision has to be made on which of the options to use.

You wouldn't lean on AI 100%; however you can do a mix. Use chat GPT to translate and make sure use " " whenever there is an acronym and then check the content with your technical specialists to make sure everything is correct.

In the Age of AI, translating is not a hassle, but you definitely need to make sure it's edited properly. Any LLM can be instructed to act as a technical person from X country/State and precise translation can be obtained. But ultimately it needs to be vetted by a person who is a native speaker in that language.

Target Audience Summit: Identify target markets, needs, and preferred formats. Conduct user surveys and competitor analysis. Translation Challenge: Choose the right method (machine, human, hybrid) based on budget, timeline, and accuracy needs. Localization Lab: Collaborate with SMEs to adapt content beyond translation (layout, symbols, units) for each market. Translation Tournament: Plan, manage, and track your translation workflow using project management tools and clear communication.

In the context of technical translations, localization can make or break the translation. The reason it's so important is that one single "incorrect" word can lead the user to believe that the content is not accurate. Technical content has to be accurate, so if there's any doubt it will be hard for the material to be used as intended.

When it comes to translating technical content into multiple languages, you want to ensure accuracy and consistency across the board. Three key strategies can make this process smoother for you. First, rely on professional translators who specialize in technical subjects. They’ll help maintain the integrity of your content in every language. Second, establish glossaries and style guides to keep terminology and writing style consistent across translations. Finally, foster collaboration and gather feedback from native speakers to ensure the translated content hits the mark. This will help you streamline the translation process and deliver high-quality content in every language.

1. Adapt content layout, design, and elements to match cultural and linguistic preferences. 2. Ensure consistency in terminology and avoid culturally specific jargon or idioms. 3. Follow local style guides, conventions, and legal requirements for accuracy and compliance. 4. Test content functionality and usability in the target market's context and environment. 5. Prioritize user experience and engagement by considering local preferences and expectations.

To ensure that the Subject Matter Experts (SMEs) you work with are truly experts in your domain, you should treat them as new hires, even if you are working with them on a contract basis. It is important to establish a clear selection procedure for SMEs. Additionally, you should implement a Q&A process for different communication processes. For example, any public communications that will reach a large audience, such as a new product launch, should go through at least 2 different SMEs.

The safest approach is to collaborate with SMEs that work in the target markets and understand your product. It's necessary to make sure that the tone, the word selection, and certainly the technical data is all aligned to the audience. If it's not aligned to the audience, then the credibility will suffer and the material will not be used as it was intended.

The very concept of what constitutes a subject matter expert is shifting rapidly given the preponderance of data inputs and easy to access information. it’s more important than ever to truly grasp who your audience is and the nuances of communicating effectively. We truly live in exciting times, and I am thrilled about the democratized tools that are at our disposal. #contentstrategy

If you partner with a good translation agency, who has transparent timelines, experience in your industry jargon, idioms, and acronyms, you should factor this into your scheduling. If you have in-house proofreaders, their timescales should also be a factor. Allot the correct time to these translations as they can be easily forgotten.

Make sure that you set objectives with the "from/to/by" format and identify leading and lagging KPIs. This will be the basis of identifying how well the translated material is being adopted by your target audience.

To succeed in the global market with technical information, one must navigate language obstacles. Prioritize learning the technical literacy and customs of your target audience to close the gap. This opens the door to selecting the best translation technique, be it using machine translation for speed or human experience for complex details. Recall that translating well involves more than just changing words. Accept localization, the skill of tailoring material to fit each cultural setting, to make sure your message not only translates well but also strikes an emotional nerve with readers around the globe.