As principais partes interessadas entram em conflito no roteiro do produto. Como você navega em visões conflitantes para impulsionar o sucesso?

A product roadmap is an exercise of compromise between all the stakeholders. A product leader's role is to adequately explain what is at stake, collect the feedback and concerns of each stakeholder, and recommend a compromise that aligns as much as possible with each stakeholder's needs. When a conflict erupts, proper discussions are critical to reconsider the compromise, understand what changed, and find the best compromise in light of the recent facts. It is a very dynamic process. Sometimes, the best way forward is to stick to the original plan; if that is the case, it is, once again, capital to properly communicate to get buy-in from the opposite stakeholder by presenting a compelling case.

To address conflicting visions, understanding stakeholders’ needs is key. Engage in open dialogue, listen actively, and probe for motivations. Their insights enrich a well-rounded product roadmap

- Engage in open dialogue with stakeholders. - Actively listen to concerns and ask probing questions. - Uncover underlying motivations for their roadmap positions. - Remember, stakeholders represent different segments - their insights are valuable.

- Engage in open dialogue with stakeholders. - Actively listen to concerns and ask probing questions. - Uncover underlying motivations for their roadmap positions. - Remember, stakeholders represent different segments - their insights are valuable.

After gathering stakeholder input, prioritize product goals. Evaluate features against business objectives transparently, using objective criteria.

- Gather stakeholder input and evaluate its impact on overall business objectives. - Use objective criteria (e.g., RICE scoring model) to prioritize features. Pro Tip: "Leverage Scenario Planning" - This future-focused approach involves outlining different potential scenarios based on roadmap decisions. By considering "what-if" situations with stakeholders, you can build consensus around the most robust roadmap for various market possibilities.

When conflicting visions emerge, alignment becomes crucial. Seek common ground by identifying shared objectives and values among stakeholders. Compromise and creative problem-solving can lead to a stronger, unified roadmap. Show how each vision contributes to collective success, fostering collaboration and buy-in.

- Find common ground by identifying shared objectives and values. - Compromise and creative problem-solving are key. Pro Tip: Use the Bullseye Framework - This framework helps visualize stakeholder priorities. Stakeholders place a dot on a bulls-eye where the center represents the ideal solution and the outer rings represent decreasing levels of acceptability. By visualizing these priorities, you can identify areas of overlap and opportunities to craft a roadmap that considers everyone's needs.

Clear communication is crucial in every project. When there are differing ideas or conflicts, it's important to share and discuss them openly. Addressing them at the right time and in the appropriate setting ensures transparency and trust among all stakeholders.

Idea Generation (Ideation): This initial stage involves brainstorming new product ideas based on customer needs, concept testing, and market research. Market Research and Competition Analysis: Identify market needs and understand your competitors. This informs your product roadmap. Solution Ideation: Develop a solution that addresses the identified market need. Consider factors like feasibility, viability, and desirability. Product Roadmap: Create a roadmap outlining the product’s development journey, including milestones and priorities. Minimum Viable Product (MVP): Build an MVP—a simplified version of your product—to test assumptions and gather feedback. Market Launch:

- Articulate the chosen direction and rationale effectively. - Explain trade-offs and alignment with company strategy. Pro Tip: Embrace Transparency - Move beyond justifications and share data or insights that inform decisions. This empowers stakeholders to understand the "why" behind the roadmap and fosters a collaborative environment where everyone feels involved in the product's success.

Alignment: Ensure that everyone on the team understands the roadmap and their roles. Alignment fosters collaboration and prevents missteps. Resource Allocation: Allocate resources (time, budget, personnel) efficiently. Prioritize tasks based on impact and urgency. Decisive Action: Make informed decisions promptly. Trust the roadmap and act accordingly. Avoid analysis paralysis. Momentum: Consistently move forward. Regular progress updates maintain momentum and build confidence. Flexibility: Be open to adjustments. Market dynamics change, and flexibility allows you to adapt without losing sight of the vision.

- Ensure team alignment with the roadmap and efficient resource allocation. - Take decisive action, guided by the agreed-upon plan. Pro Tip: Build in Iterative Reviews - Schedule regular checkpoints to assess progress and gather feedback. This allows for course correction if needed, while still maintaining overall direction. It demonstrates agility and a willingness to adapt based on real-world data, a quality highly valued in today's fast-paced markets.

While there's likely going to be disappointment amongst some when something they've advocated for does not get added to the roadmap, perhaps even worse is dealing with chronic uncertainty. Being decisive is kind, and allows folks to cognitively unload so they can focus on what's next. That does not mean that it's not important to validate and acknowledge what does not make it on the roadmap; doing so tactfully and helping folks understand the strategic decision-making behind it is key.