Quais são as maneiras mais eficazes de manter suas campanhas de e-mail de retenção de CRM fora dos filtros de spam?

in my opinion -Get permission and consent. -Segment and personalize your emails. -Test and optimize your emails. -Monitor and analyze your email metrics. -Follow email best practices and standards. -Provide value and quality to your subscribers.

Get permission and consent. This is the most important thing you can do to avoid getting flagged as spam. Only send emails to people who have explicitly opted in to receive them. You can use a double opt-in process to make sure that people really want to hear from you.

To avoid spam filters and ensure your CRM email campaigns comply with regulations, I can recommend to follow these best practices: - Build your email list with explicit consent from recipients. - Clearly communicate the purpose of your emails during sign-up. - Implement a double opt-in process to confirm subscribers' intent. - Include a visible and easy-to-use unsubscribe link in your emails. - Regularly check if your domain or IP address is blacklisted and take necessary actions. - Include your physical address and a way for recipients to contact you. By following these guidelines, you enhance the likelihood of your CRM email campaigns reaching your audience's inbox rather than being marked as spam.

These are the ways 1.Permission: Obtain explicit consent. 2. Reputable ESP: Choose a reliable Email Service Provider. 3. Authentication: Use SPF, DKIM, and DMARC. 4. Clean Lists: Remove inactive or invalid addresses regularly. 5. Segmentation: Target specific audience segments. 6. Avoid Spam Words: Steer clear of trigger words in subject lines and content. 7. Optimize Subject Lines: Keep them clear and relevant. 8. Easy Opt-Out: Provide a visible unsubscribe option 9. Monitor Metrics: Track engagement and adjust accordingly. 10. Personalization: Tailor content based on user interactions. 11. Testing: Use tools to check for spam triggers before sending. 12. Regulatory Compliance: Adhere to email marketing regulations like CAN-SPAM.

in my opinion also -Avoid spam keywords -Keep email lists clean -Avoid attachments -Consider your ip reputation -Avoid all capitalized words -Email ASAP -Familiarize yourself with spam laws -Let people unsubscribe -Send good emails

Testing and optimizing your emails sent to subscribers is crucial for improving engagement and achieving better results. You have to make sure that clearly outline the goals of your email campaign. Whether it's increasing open rates, click-through rates, conversions, or reducing unsubscribe rates, having clear goals will help you measure success. Don’t forget to segment properly your subscribers based on various criteria such as demographics, location, purchase history, or engagement level. This allows you to send more targeted and personalized content.

Um dos pontos mais importantes e muitas vezes deixado de lado é monitorar o IP e como está a entregabilidade. Fazer processos de aquecimento de IP, e ter estratégia de uso de 1 ou mais, garantindo uma boa reputação com os servidores, é crucial para entrega e efetividade das comunicações.

Providing value and quality to your subscribers is essential for building and maintaining a positive relationship with your audience. You should understand your subscribers' preferences, interests, and needs. Segment your audience based on demographics, behaviors, or preferences to tailor your content more effectively. Focus on creating content that is informative, helpful, and solves a problem for your subscribers. Share valuable insights, tips, and resources that align with their interests. Share educational content that adds value to your subscribers' knowledge or skills. This positions your brand as an authority in your industry.

Algumas coisas que aprendi na minha experiência com e-mail: -Monitore muito as taxas de entregabilidade do seu domínio e faça aquecimentos principalmente se é um domínio novo; -Tenha domínios separados para e-mails transacionais e e-mails de marketing! Assim a alta taxa de hard bounce de emails inválidos dos emails promocionais não afeta a entrega dos transacionais.