Quais são os desafios mais comuns enfrentados pelos consultores de marketing?

Hunting is 20%penetration of the battle won and remaining is the tussle felt by the marketing folks to retain the client, mastering the balance of sales vs spends vs execution + internal stakeholders synergising the road map in lieu to the clients need.

Adding clients is not easy. Getting leads may be easy enough but not all leads are going to be worth your time financially. Some of those contacts are also not going to understand what you do or appreciate the effort you put in. The first few meetings are crucial before you decide. It is better to say No than to be stuck with a client who either doesn't pay well or makes work difficult. After all it is your reputation at stake.

Consultatnt activity is bases on capabilities, knowledge and trust. Customer base development is based on Network and reputation that should be cultivated over time in a long time process. Among others, Word of mouth is still the powerful option to increase the chances get opportunities.

A major challenge is undoing or correcting unrealistic expectations or projects already in motion that aren’t in the client’s best interest. These could have occurred from a decision by the client or a previous advisor. For CPG, this could encompass pursuing the wrong customer to investing too much money to retain a customer already in play.

Hunting is painstaking and time consuming. And runs parallel to existing assignments. Since the period of contract can be flexible you just cannot rest on your laurels assuming you are covered for a specific period.

Learn the power of NO. As an independent consultant, everything that gets dropped at your door looks like an opportunity to secure a bit more of your future. But there are only so many hours in the day, and there is only so much mental capacity to produce great work. We've all been pulled in too many directions. Learn to say no & avoid the pitfalls that come with fractured focus. I learned the 24 hour rule. Before I say yes or no to any project, I want to think about it for 24 hours. That gives me time to reflect on my whole situation & make a more confident decision.

1. Identifying a genuine client from someone fishing for ideas. Sadly even people you know can do this to you. First they'll call for a discussion, then request a presentation, then follow up with questions, often pitting you against competition. Don't waste your time! 2. Building consensus among top management on project objectives. Sort this out early, preferably before you begin. Else this will get stuck sooner than later 3. Getting the operating teams to cooperate. They often feel threatened by consultants, believing that a consultant means they're not doing their jobs. Will resist and be uncommunicative 4. Problem acceptance. Nobody likes to be told they were wrong 5. Inaction. Your solutions gather dust in a client folder.

The ability to prioritize is key - without understand what comes first, it's easy to get lost deep in well of tasks that seem important, but don't move the work forward. Find a method that works for you and stick with it - start each day determining which project or client comes first & dive in!

Managing the business and all the tasks can be daunting. That’s where my handy dandy calendar comes in. My calendar is my to do list. Everything has a deadline and it helps me stay in track. Guess what, the calendar will notify you 15 mins before the task starts. Lots of people bypass this tried a true method of the calendar. Prioritizing tasks are very important to considering. I use the 80/20 method. 20% of the actions produce 80% of the results. Find your 20% specific to your business and focus on those first.

Reading about things is great, but you have to see innovation in action to truly understand & appreciate it. Put yourself in positions to see this stuff in action. Work with your clients to implement testing scenarios. Go to conferences & listen often.

Due to the speed of new tools & technology bing introduced, you must be in a constant learning mode. I find this part exciting as I love learning anything new & having the opportunity to present several options to land on the best path of growth for the client partner.

In my experience, keeping up with trends, tools and the latest thing can be overwhelming. One thing that I have learned is, you don’t have to know it all. Learn what you are interested it in and be good at it. Another bit of advice, is don’t run after the shiny new tool. Look at it, store the info somewhere, and look at new tools once per month. Revisiting will give you clarity in choice. What I mean is, you saw it, it was interesting, you moved on because you have a process to look at tools once per month. You will realize that you really don’t need most of these tools and you saved a bunch of money. To stay top of innovation, follow some top voices on LinkedIn or your favorite social channel. You will be surprised what you learn.

What I have learned is just to communicate with your client. Once to two times per month email and call your client and make sure they are good with your services. The cadence could be a virtual meeting once per month on the tasks you completed with data to show progress. The other is to call them and tell them your own track to fulfill the tasks and you are excited to virtually talk at the end of the month. The call is literally 1-2 mins long. Virtual is 30 mins. This cadence has helped me retain clients consistently.

Marketing consultants often don't work. But some are great. The best ones help teach a very specific channel or tactic that the team can take and repeat a process. Say teaching a team to run Facebook ads a certain way, or the process to guest on podcasts. They build specific knowledge and repeatable processes in the org. The majority of consultants want to spend a lot of time (and budget) talking strategy, values and combing over your data. There can be value there, but I have seen countless brands who burn deep into five figures of budget and have essentially no executables from the work. So be careful of the "strategy and values" consultants.

Marketing is an ever-evolving field, and it can be difficult to stay abreast of the latest technologies, strategies, and tactics. It is important to stay on top of the latest trends so that you can stay competitive in the market and outperform your competitors. With the advent of digital technology, the marketing landscape is constantly changing. experts Managing this challenge Attending industry events, reading the latest research and trends, and joining relevant online communities are all great ways to stay up-to-date on marketing changes. Additionally, following influencers and paying attention to what your competitors are doing can help provide valuable insight

Consultants on any level need to go deep! Deep on: - Who the business is and their values. - What it looks like for the business. - What it means for the business. - How it it impacts the business. - Why they are different. Repeat the above for the people in that business and how it impacts them. Once we have a better understanding of the above, we then hit strategies 🚀

Marketing consultants often grapple with swiftly evolving digital landscapes, where staying current with trends and algorithm updates is crucial. Client expectation management is another challenge, ensuring promises align with realistic outcomes. Identifying unique value propositions in crowded markets and adjusting strategies to diverse client profiles also test a consultant’s adaptability and strategic insight.

Another common challenge is effectively understanding the clients needs and managing unrealistic expectations. It is really important to set clear, specific and measurable goals and breaking down the project into achievable milestones. I found it really useful to run goal-setting workshops with the key stakeholders to discuss objectives collaboratively and openly to ensure everyone is on the same page before jumping into tactics.