O que fazer se sua estratégia de desenvolvimento de conteúdo estiver desatualizada?

Do a thorough need analysis. Understand your audience. Based on these, redesign and refactor your content. Focus on increasing audience interaction in your content.

Assessing your needs means figuring out what's working and what's not in your content strategy. First, look at what you're doing now. Is your content reaching the right people? Are they interested in it? Next, think about your audience. What do they want to see? What are their problems or questions? Then, check out what other businesses like yours are doing. Are they doing something better? Finally, set clear goals for what you want your content to achieve. This will help you focus on what really matters and make your content strategy stronger.

Remember that the basics of human interaction haven't changed since the year dot. Speak to your audience as if you're a small shopkeeper who knows them personally, and write in a conversational way. Forget about "brand personality" – all you need is authenticity :)

The tricky (and a lot of times the fun part) of content development is the fact that it needs to keep evolving to stay relevant. Who are you creating this content for? What is currently happening in their lives? What are they consuming now? Understanding your target audience is not a one-time but an iterative process. Set out time every quarter (at least) to understand them deeper. My team used to do this regularly and often lots of inspiration and ideas used to strike us when we went deeper into understanding our audience.

Start by conducting a comprehensive audit of your existing content. Identify which content pieces are performing well and which ones are underperforming or outdated. This data will provide valuable guidance on the type of content your audience finds valuable and engaging. Identify trends, best practices, and emerging topics within your industry. Determine what topics, formats, or channels are missing from your content strategy but are relevant and valuable to your target audience. Review and update your content guidelines and style preferences. This will help you realize that content development is an ongoing process and requires continuous monitoring based on performance.

Just understanding the latest formats will not do your content strategy justice unless you take the time to understand what your target audience is consuming. Take the time to understand what channels and types of content they're loving most, and re-evaluate throughout the year. I love to mix what we know works with experimentation - to allow us to grow and test new platforms, while still delivering for our audiences and business!

Though I agree with the tenets listed above, I strongly feel that a level of intuitiveness is required to “speak to the people”. Consumers are super savvy these days and can sniff out insincerity in a second. A successful content strategy isn’t something you think about when you boot up your computer every morning. It should be an automated intellectual exercise whereby you are constantly absorbing and appreciating the ever-changing culture you are trying to influence.

Quando trabalhamos com algo constantemente temos a tendência de fazer as coisas no automático. Temos que deixar de ficar cegos de tanto ver. Aprender diariamente, ler novos conteúdos, sair das nossas bolhas e o mais importante, andar e conversar por aí. A mente precisa também estar descansa para aprender e observar ajuda. Ter sempre a mente de um iniciante.

Over the past few years, the content game has changed significantly. With the rise of new platforms, it becomes necessary to align your content development strategies accordingly. Understanding what resonates with your audience makes a difference if you are into content creation. Blogs, podcasts, explainer videos, short but impacting stories and drive your brand's narrative forward; however, it's optional to be on every platform; you can start from one and then expand on it.

Exactly. Keeping up with the newest trends is very important. The more you are following the trends the more algorithm works in your favour.

One of the most effective way to have a good feedback over content is adding the data which could engage the audience prominently in positive manner. This could be done by adding animations, visuals, or analytics of real time or ongoing period.

Engaging your audience means getting them interested and involved in what you're sharing. Start by understanding what they like and care about. Then, make your content fun, useful, or exciting. Ask questions, encourage comments, and respond to what people say. Use pictures, videos, or stories to grab their attention. Finally, be consistent and show up regularly so your audience knows they can rely on you. Keep it simple, be friendly, and make sure your audience feels heard and valued.

Engaging with your audience is not just about keeping content fresh; it's a strategic move in digital marketing. By leveraging analytics tracking, you can quantify audience engagement and identify content preferences. This data-driven approach ensures that your content strategy is not based on guesswork but on actual user behavior and feedback. As a digital strategist, I emphasize the importance of integrating audience insights with optimization tools like Google Ads and GA4 to refine content and enhance its relevance and appeal.

Start fresh by diving into current trends and what your audience digs now. Scope out what’s buzzing on social media and forums. Once you've got the scoop, brainstorm content ideas that align with these insights but still fit your brand's vibe. Engage your audience by asking directly what they want to see or using polls on social platforms. Experiment with new formats or channels you haven't tried yet—maybe it's time for some video content or interactive posts. Remember, it's all about trial, feedback, and tweaking. Keep it dynamic, keep it real, and always keep your audience at the heart of your strategy.

When you engage your audience with intriguing, enlightening and solution-providing contents, they will always wanna engage when it comes to your content especially when there are parts involving the "Call to action" part of your content

Don't be afraid to experiment with new formats, mediums, or technologies in your content development process. Test different approaches, gather feedback from your audience, and iterate based on what works best. Keep an eye on what your competitors are doing in terms of content marketing. Analyze their content strategy, distribution channels, and audience engagement tactics to identify areas for improvement or opportunities for innovation.

Get out of your comfort zone. Sometimes, raw but authentic content works better than your aesthetic regulars. Content innovation can be done in so many ways. If you have a certain storytelling technique that works well with your brand, you can start experimenting with the formats. Gather feedback from your audiences, analyze your competitors, and revamp your old content using different formats.

When I was in business writing, there was always a specific structure that we followed to create the first written piece. Twenty write-ups in, I felt very stale doing the same thing again and again. My journey in experimenting with introductions and writing approaches was not without its challenges. However, the positive feedback I received from my mentor validated my efforts. This fresh perspective not only improved the narrative of my stories but also made my content more concise and impactful. Be curious; if you have a unique idea, plan and execute it. Tried and proven methods can only take you up to a certain point. However, trying something new is risky, but you won't know until you try it.

One thing I find helpful is trying the ways that seem to be most intimidating and by that also getting out of my comfort zone. Also aiming to learn as many as possible of new ways to improve content and make it more interesting.

Understanding formats and channels is important, but differentiating oneself in these spaces is vital. Creativity is the right path to solve business problems and meet the needs our brand. For this, it is important to learn everything available about the industry in which we seek to stand out, understand the best practices of competitors, and imprint a distinctive seal on our content. Harness your creative self to craft your brand essence and tone, using them as a guide for effectively promoting your brand to your audience. The key is to have clear goals and answer questions like: What does my brand need right now? Where do I want to go in the short, medium, and long term? Do my communication actions project the essence of my brand?

Optimizing your strategy means making it better over time. First, keep an eye on what's working and what's not. Look at your data, like how many people are seeing your content and what they're doing with it. Then, try new things and see what happens. Maybe you can post at different times or use different types of content. Keep learning from your audience and from what other successful businesses are doing. And don't forget to keep setting goals and checking if you're meeting them. By always looking for ways to improve, you can make your strategy stronger and more effective.

Of what use is good content if it's not getting to the right audience? You must implement the right SEO practices to put your content in front of the right audience.

In the dynamic world of digital marketing, outdated strategies can quickly lead to stagnation. As a digital strategist, I emphasize the importance of leveraging analytics tracking to understand content performance. By integrating platforms like Google Analytics 4, we can gain deeper insights into user behavior and refine our content strategy accordingly. Furthermore, optimization through Google Ads and Facebook Ads is essential to enhance content visibility and engagement. It's not just about creating content; it's about creating content that performs and resonates with your audience, backed by data-driven decisions.

Optimizing your strategy starts with identifying exactly what your target audience wants and are interested in. Then using the search engine optimisation strategy comes in to be able to keep you afloat whenever your kind of products and services are required and searched for. Then follows the content you would wanna put up to attaining your desired result and retaining your audience's attention throughout when watching your product/Service content

Usar técnicas para melhorar leitura do conteúdo UX, SEO, SMO. Planejar o conteúdo para dar tempo de modificações, revisões e testes.

Don't look at the social metrics only. It is possible your content is relevant, but your audience might not let you know they've enjoyed consuming it.

Success is not the only parameter to judge your content strategy. Your strategy may depend on your target audience and not every audience is completely engaging. Having said that, I believe in keeping backup strategies to with content. Also, content becomes successful if the author reads and re reads different writings that catches his eye. Different levels of reading a content can give us insights into what’s missing and what is being overlooked.

The importance of analytics tracking and optimization cannot be overstated. As someone who has extensive experience with Google Ads, Facebook Ads, and Google Analytics 4 (GA4), I understand that setting clear goals and KPIs is foundational to measuring the success of any content strategy. By leveraging analytics tools, businesses can gain actionable insights into user behavior and campaign performance. This data-driven approach ensures that every piece of content is not just created, but also fine-tuned to resonate with the target audience, ultimately leading to higher engagement and conversion rates.

These metrics are fantastic tools if you need insight into content performance - but looking at numbers is not a content development strategy! Content that doesn't perform well is only a symptom of an outdated content development strategy. Instead, a content development strategy is a holistic approach to how you curate brand messaging across multiple channels. If you have no idea what to do with the numbers, then you have no content development strategy. Content development is about ideas and your personal ideas alone are not enough - you need external input from people who have succeeded in your sector or industry. Adopt and enhance previous ideas based on the numbers - staring at them (and I've tried this a lot) does not work!

If your content development strategy is outdated, then you aren't taking things seriously and aren't getting the results that you should. You should be reviewing your development strategy on a regular basis especially if platforms are evolving.

Never stop experimenting with your content. Social media algorithm keeps changing so never stop experimenting. Experimenting not only opens up new audience for you but also helps you to create new formats. Keep your content precise and fluff-free. It will do the trick

Draw inspiration from the data. Deep dive into it. We often ideate and build based on what we think will work. But the biggest lesson for me has been that data and user needs and expectations are far more important than our own assumptions and expectations. Update your content strategy every 3 months based on the data, and feedback - not only from users but other stakeholders as well. Don't get stuck in trying to prove the worth of something that simply isn't working. Be willing to take a risk and revamp your strategy completely. Build new goals based on the data and feedback. Spend time and energy on creating a high level roadmap and then pick up more detailed strategies for different channels and formats based on these goals.

How do you know your strategy is outdated? Level one of solving the problem is understanding the problem. So understand from different stakeholders/people consuming your content what is not working. Understand the root cause to then make changes in your existing plan. That way you will fix the issues for long term and not based on trends

I would suggest to seek input and collaboration from content marketing professionals, industry experts, or consultants who can provide fresh insights and guidance on updating your strategy.