Como você pode reter clientes para sua loja online?

🛒 To ensure your online store continually attracts repeat customers, focus on these strategies: ✅ Tailor-Made Experiences: Adapt your offerings and interface to align with customer preferences. ✅ Reward Loyalty: Incentivize return shopping with rewards, such as exclusive discounts or perks. ✅ Unmatched Customer Support: Address concerns and queries swiftly and effectively. ✅ Active Communication: Engage customers through consistent updates via emails or social platforms. ✅ Special Access: Offer loyal customers first dibs on sales or unique products. ✅ Community Engagement: Create a welcoming environment with forums or special events. ✅ Simplified Processes: Ensure a smooth, hassle-free shopping experience from browse to delivery.

Retaining online store customers is vital for sustained success: - Personalization: Tailor experiences based on preferences. - Loyalty Programs: Reward repeat purchases with discounts or perks. - Excellent Customer Service: Promptly address queries or issues. - Engagement: Maintain regular communication through email or social media. - Quality Products: Ensure consistency in product offerings. - Post-Purchase Follow-Up: Seek feedback and offer assistance. - Exclusive Offers: Provide early access to sales or limited-edition items. - Community Building: Foster a sense of belonging through forums or events. - Convenience: Streamline checkout and delivery processes. - Continuous Improvement: Adapt strategies based on customer feedback

Retention of customers is not an independent activity but an “interdependent” set of experiences. For an online store, there are 4 phases: Phase 1 is ATTRACT: - Seamless Ui-UX - Content Creation - Email marketing - Social media management - Post-purchase engagement Phase 2 is INTERACT: - Custom experiences through data analytics - Loyalty programs - Social media engagement Phase 3 is TRANSACT: - Personalized experiences - Data-driven promotions - Loyalty programs - Gaming on social media - Free shipping, easy return management - Iterate CX to enable navigation Phase 4 is REACT: - Outstanding customer service - Post-purchase follow-up activities - Easy-return policy Summary: All of the four phases are required for retention.

Retaining customers on an online store needs to cover multiple dimensions such as personalised recommendations, excellent customer services, loyalty programs, regular offers and discounts as incentives. Its also crucial to improve the shopping experience across all touchpoint based on customer feedback.

Look at the largest e-commerce on the planet and you will see it clearly: - rise above lip service when you mean customer obsession. - if you do think about earning trust of your customers at every step even if it seems like a loss in short term, it will pay back big in long term. - ask customers and deliver on solutions that take care of their pain and your promises.

Rewarding purchases is essential, but don't forget those other milestones! Celebrate a customer's anniversary with your store, their 10th order... anything that reinforces the relationship, not just the transaction. Segment customers based on spending or engagement, offering escalating rewards as they climb. This keeps it aspirational.

- Offer exclusive discounts or promotions for repeat purchases. - Implement a loyalty program with rewards points for every purchase. - Provide excellent customer service to build trust and satisfaction. - Personalize communication and offers based on past purchases. - Send regular newsletters with updates and special offers. - Solicit feedback and act on it to continuously improve the customer experience. - Create a seamless and user-friendly online shopping experience. - Surprise loyal customers with unexpected perks or gifts.

Number one way to foster customer engagement and drive additional sales from loyal customers is by far CRM marketing = emails and sms, with tools like Klaviyo or smsbump. For top e-commerce brands, emails and sms can count for 20-30% of total revenue. There are two main ways to generate revenue with this strategy: 1. Flows = messages that you can send automatically to your website visitors and customers based on actions (like abandoned carts) or other triggers (like anniversaries) 2. Campaigns = one-time messages that you can manually send to your customers (like newsletters) Combining both is key to success.

One of the main analyzes done in ecommerce is the analysis of the Organic Repurchase Rate, which allows me to understand what happened after that acquisition cost and if my actions to reward this customer were appropriate. In the region there are many cases where the points or miles system is used as a means of payment, either to redeem them for products from the same retailer or to use them as a means of payment at another commerce.

Implement a rewards program to incentivize repeat purchases and foster customer loyalty through discounts, exclusive offers, or points-based systems.

📸 User generated content (feedback in the experience) using your social media is another great example of reminding/retaining your customers. Encourage your customers generating feedback with discount codes or other perks.

I always look for trends in feedback, not just one-off complaints. Patterns tell you where there might be a real issue to address systemically. Try embedding micro-surveys throughout the website. Ask quick questions while they're engaged (e.g., "Is there anything missing from this product description?").

Feedback has a very large impact on the purchasing decision of new consumers (95%) and that is why we must promote the participation of regular customers in leaving reviews and sharing their experiences and to achieve this it is good to add loyalty programs and gamification models to achieve it.

Exceptional Customer Service: Provide excellent support through various channels like live chat, email, and phone to address any concerns or issues promptly.Loyalty Programs: Implement a rewards program to incentivize repeat purchases. Offer points, discounts, or exclusive perks for loyal customers.Personalized Shopping Experience: Use data analytics to understand customer preferences and offer personalized recommendations and promotions.Email Marketing: Send targeted and relevant emails to keep customers engaged with your brand. Offer special discounts, new product announcements, and valuable content.Social Media Engagement: Build a strong presence on social media platforms to interact with customers.

Brands usually neglect the value of content in an ecommerce website. a good SEO & content strategy can bring natural visitor into your site, and revenue will follow. Content should be relevant to the product or service you are selling, which can be tutorials, user guides, market trends, testimonials, ... Make sure to post regularly and don't forget to get the word out via your communication channels (social, emails, ...)

If you offer something in your e-commerce to generate retention and users do not value it, you will be reducing profitability unnecessarily. Think about what REALLY generates retention in your users. Get to know them. Learn what they value and what would make them come back.

Ultimate guides on a topic have become our secret weapon. It takes effort, but when someone searches for info and finds your super in-depth resource, you've won them over. Turning one in-depth blog post into an infographic, video snippets, and social media posts maximizes its value without killing ourselves.

Content is very important in ecommerce, but today we see content more adapted to the behavior of the current customer, today we see beauty apps that allow the user to put on makeup, as if they were using a filter from some social media, a digital native behavior, for those current customers, this content seems more innovative and appropriate for users who need to live experiences and not just cover a specific purchase need.

FOMO (fear of missing out) works well to speed up the purchasing decision, but it should be used with caution because customers are not naive and if this is recurring it will lose its power of influence.

Having a clear brand voice doc has been surprisingly important. It ensures everyone on the team knows how to represent you, from email tone to social media posts. We try to sprinkle our brand personality into everything, even the 'boring' stuff. Terms and Conditions, shipping updates – these can be engaging too!

If all e-commerces offer a 10% discount on the next purchase, none of them offer a 10% discount on the next purchase. Being authentic will allow you to differentiate your business from others. Starting from the basis that any e-commerce will work on retention in an ideal world, your strategy and tactics must be unique for it to have an effect.

From my experience is extremely important to understand your market and customers. Far not everything is convenient to all customers and you can focus your business even on segments, which are generally neglected (elderly, those unable/unwilling to give common guarantee or way of payment,...) or exclusivity. Experience online sales support has wide options and can make significant impact, if mastered well. Insightfull analytics needs real expert, which is not as easy as many think. You can influence customer emotions and decisions with such a wide range of options that it might be helpful to use unusual expertise from an artists of psychologist. Althought, you have to take care of law as technology is so far that you can easily breach it.

Taking actions on customer feedback and having a quick turn around time to customer queries is also important for customer retention. If customers are having complaints, it becomes really important to quickly act on them and have a communication back to customers in time. I have often come across websites were the basic checkout fails or my loyalty points dont get updated and submitting an inquiry and waiting for some response takes an awful amount of time. Customers get frustrated and may loose interest so its important from customer retention perspective. Also, continuously evolving with the market conditions and adapting to customer needs is another area where businesses should focus like Self Service and AI Chatbots.

Retention within an E-Commerce is a generic concept. It must be kept in mind that this concept may not be of great interest in all E-Commerce. Let me explain: if you have an e-commerce of recurring products such as consumables (e.g. pet food), retention will be one of our priorities. However, if you have an e-commerce of gas boilers for homes, perhaps we should focus on another aspect. We can always say that a customer is likely to repeat a purchase or recommend us. However, the concept "retention" plays one role or another depending on the type of E-Commerce.

To boost customer retention, focus on these key strategies: 1. Offer omnichannel support for personalized service across multiple platforms. 2. Respond quickly to customer queries and set clear expectations for resolution times. 3. Personalize support by equipping agents with tools to access customer history, reducing repetitive interactions. 4. Incentivize loyalty with programs, discounts, and special offers to encourage repeat business. 5. Implement referral programs to enhance both retention and acquisition. 6. Collect customer feedback regularly to understand and address their needs. 7. Build a strong customer community for interaction and engagement, aiding long-term retention.

personally, I’ve found that launching additional products have been helpful in bringing back my customers to spend. So I recommend taking data from what they’ve already bought from you, and offering those things in different variations (eg bugger sizes or different colors)

To retain customers for online stores, it's crucial to prioritize customer satisfaction through personalized experiences, prompt customer support, and seamless transactions. Implement loyalty programs to incentivize repeat purchases and gather feedback to continuously improve products and services. Utilize email marketing campaigns to stay engaged with customers, offering exclusive promotions and updates. Foster a strong social media presence to interact with customers and showcase products effectively. Lastly, maintain transparent communication regarding shipping, returns, and any issues that may arise, demonstrating a commitment to excellence and earning customer trust and loyalty in the competitive online marketplace.