Veja como você pode promover relacionamentos fortes com clientes e clientes por meio de habilidades de comunicação eficazes.

Active Listening Pay close attention to what the customer is saying, acknowledge their concerns, and respond thoughtfully. This shows that you value their input and are committed to meeting their needs. If for eg they have an issue of lack of product knowledge then training can be offered as solution , If they lack connectivity to network, etc. all can be evaluated based on listening to them and understanding the root cause & analyzing it .

La escucha activa es esencial para comprender las necesidades de un prospecto a cliente, muchas veces intentamos llevarlo a caminos que el no quiere o no necesita, es por eso que es muy importante permitir que nuestro prospecto se exprese hasta la última palabra

Tenemos dos orejas y una boca: para escuchar el doble de lo que hablamos. Además, la escucha activa es la única que permite hacer las preguntas adecuadas. No hay respuestas malas sino preguntas estúpidas. Esta escucha activa está directamente relacionada con el nivel de detalle con el que conocemos a nuestro cliente y esto inicia en la descripción del buyer person y su customer journey

Por favor utilicen SIEMPRE UN LENGUAJE QUE SEA ENTENDIBLE, Sabemos que los profesionales en el área somos nosotros, muchos clientes no, el explicar la jerga y el lenguaje técnico hacia el cliente no solo nos convierte en proveedores sino en asesores, que generan lazos mas afectivos con nuestro clientes.

Timeliness in communication is crucial for maintaining strong relationships. Reflect on the customer service practices of Zappos. They became renowned for its exceptional customer service by responding promptly to inquiries and concerns. They understood that timely communication demonstrated respect for their customers' time and built trust. Even when immediate resolution wasn't possible, acknowledging the message and providing a clear timeframe for follow-up reinforced their reliability and attentiveness. Similarly, ensure you respond quickly to client inquiries, even if just to acknowledge receipt and provide an expected timeline. This approach shows that you value their business and are committed to maintaining a positive relationship.

In my experience personal touch place an important role in communications. Remembering little details helped a lot in positioning yourself in a different level than the rest. Nothing spectacular but something that could probably touches the person's sentiment as a real person whom you are interested in knowing deeply. And it has to be genuine.

Encouraging and managing feedback is essential for effective communication and client satisfaction. Toyota revolutionized manufacturing with its "Kaizen" philosophy, which emphasizes continuous improvement through iterative feedback. By inviting workers and clients to share their experiences and suggestions, Toyota gained valuable insights that significantly enhanced its processes and products. Invite your clients to share their experiences, handle all feedback gracefully, and use criticism as an opportunity for growth. A well-managed feedback loop can boost your business's reputation for prioritizing client satisfaction and continuous improvement.

I recently heard a great idea that I really liked. At the end of a call or after closing a deal, ask if there is anyone else who would benefit from your services and propose that they join your company as customers. This way, everyone is connected, ready to help each other, support, and grow together. Additionally, you can offer team deals such as discounts or referral prizes. For example, for each new customer referred, you can credit the first month's payment to the account of the customer who recommended them. The possibilities are endless!

En mi ramo que es el turismo MICE, he aprendido que un lenguaje simple con el cliente es la clave, términos como Venue, Propiedad, etc. No siempre son dominados por mucho de nuestros prospectos. Seamos guías, no pequemos de soberbios.