Publishers must prove audience loyalty to win ad spend battle
It’s not the size of the audience that matters – it’s how well you know them, writes Trevor Vagg of…
By Trevor Vagg
Ads & Marketing
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Ads & Marketing
Google Sandbox rollout could cost publishers 60% of online advertising revenue
Privacy Sandbox, Google’s upcoming replacement for third-party cookies, will reduce publishers’ revenue from programmatically-sold online ads by 60%, according to…
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Future moves into adtech business with solution aimed at publishers
Future Elevate works on a revenue share and payment up-front model.
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£13.6bn damages claim against Google on behalf of UK publishers to go to trial
Competition Appeal Tribunal certifies major lawsuit against Google alleging anti-competitive practices.
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Data Bill threatening to centralise cookie consent dropped ahead of election
Bill could have "exaggerated the issues around data unfairness in the digital market".
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Google AI Overviews breaks search giant’s grand bargain with publishers
Why Google has gone too far with AI Overviews, which takes content and advertising from publishers.
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How media tech’s big four are harming publishers who power their world
Alphabet, Apple, Meta and Microsoft are undermining publishers and it's time to fight back.
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Partner content
New technology from EX.CO helps publishers double on-site video revenue
EX.CO has helped double ad revenue across the 1XL network of 700 UK local news websites.
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