Ranks as #1 Afternoon News Program on All of TV Season-to-Date

June 25, 2024 — NBC News Daily is the #1 afternoon news program on all of television in the key demo last week during its timeslot, according to Nielsen Media Research.

Winning the key A25-54 demo for the second consecutive week, NBC News Daily averages 220,000 A25-54 viewers, leading GMA3 by +8,000 (+4%). This marks NBC News Daily’s fifth key demo win in the last seven weeks. Week-over-week, NBC News Daily increased its A25-54 viewership by +7,000 (+3%). NBC News Daily’s A25-54 viewership and advantage over GMA both reached 6-week highs.

Season-to-date, NBC News Daily is the #1 afternoon news program on all of TV in the key A25-54 demo, ahead of GMA3. NBC News Daily also leads all CNN hours in both the key demo and total viewers, as well as all Fox News hours in the key demo, during the 12-4 p.m. daypart.

Averaging 1.179 million total viewers, NBC News Daily reached an 11-week total viewership high and is the only program to increase total viewership week-over-week with +99,000 (+9%). NBC News Daily is also the only broadcast to increase total viewers versus the same week last season with +43,000 (+4%), narrowing its gap with GMA3 by 67%.

NBC News Daily reaches even more viewers on its NBC News NOW streaming platform. Kate Snow, Morgan Radford, Vicky Nguyen and Zinhle Essamuah anchor from 12-4 p.m. ET on NBC News NOW, and depending on location, U.S. markets receive one of the four hours on their local NBC broadcast stations.

Source: Nielsen, L+SD, 6/17/2024-6/23/2024. Average audience based on regularly-titled telecasts.

For more information, contact:

Claudia Meyer-Samargia
NBC News
Claudia.MeyerSamargia@nbcuni.com